Fox 29 Toyota WEB Case study

67 %
33 %
Information about Fox 29 Toyota WEB Case study
Business & Mgmt

Published on November 21, 2008

Author: meltaylor



Winning web proposal from Toyota, when I worked at Fox 29 TV in Philly.

Toyota ‘24 Second Challenge’ Cross-platform Integration of TV & Web. Case Study by Mel Taylor High Accountability On-Air Web Drivers Database Acquisition Contesting Direct Response Branding

High Accountability

On-Air Web Drivers

Database Acquisition


Direct Response


Pre-roll Video :15 Scrolling Text link Contest Banners Editorial Text link Branding Banners Toyota ‘24 Second Challenge’ Case Study By leveraging, FOX 29 in Philadelphia increased it’s share of the market buy, and brought in an additional 25% of non-spot revenue.

‘ 24’ Special Section sponsored by Toyota

Toyota 24 Second Challenge Case Study Cross-platform Integration of TV & Web. Fox 29 viewers were directed from On-Air to Online. By playing the ‘24 Second Challenge’ they qualified for a chance to win a big screen Plasma TV & show DVD’s.


Add a comment

Related presentations

Related pages

FOX 29 News Philadelphia | WTXF

FOX 29 Family Focus; Videos. Army vet and student is honored at a memorial after being stabbed overseas; Ohio boy born with a kidney disease gets his wish ...
Read more

Strategy Case Studies - Case Catalogue III

This case study dwells upon the dynamics ... manufacturers like Honda or Toyota were ... Alibaba's web presence
Read more

Google News

... Five New Studies Reveal Just How ... the virus and prepare for the likelihood of more cases, ... to or updated in Google News.
Read more


Search settings; Web History × A better way to browse the web
Read more

Foxit PhantomPDF Add-ons | Foxit Software

Foxit Firefox Plugin installs a simple Foxit Reader into the Firefox web browser, ... Foxit Customers; Customer Case Study; Customer Testimonials;
Read more

Fox 32 Chicago News, Weather, Breaking News, Sports, Live ...

Fox 32 Chicago. Videos. ... Chicago Police Board approves finalists for Superintendent: 2 outsiders and a CPD veteran; Snyder blames bureaucrats, ...
Read more

FOX Broadcasting Company | Full Episodes, Shows, Schedule

Full Episodes, Clips and the latest information about all of your favorite FOX shows. Skip to main content. This Is A Hero Preview Link. All Other ...
Read more

Search results | The Case Centre, for educators

Please enter some keywords or specify other criteria to search for products . ... It is also the trading name of The Case Centre USA, ...
Read more

FOXA: Summary for Twenty-First Century Fox, Inc.- Yahoo ...

View the basic FOXA stock chart on Yahoo! Finance. Change the date range, chart type and compare Twenty-First Century Fox, Inc. against other companies.
Read more

Something has gone wrong... - Fox News - Breaking News ...

Fox News Insider; Menu. Home. Search. Something has gone wrong... It seems you clicked on a bad link and stumbled upon our 404 page ...
Read more