Four Steps to Introduce Your New Product or Service to the Market

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Information about Four Steps to Introduce Your New Product or Service to the Market
Business & Mgmt

Published on February 19, 2014

Author: RevInnovator

Source: slideshare.net

Description

LERNER Consulting helps companies get to new revenue, faster. We’ve helped top brands vision, build and launch new products/services via our Constructive Disruption methodology. Disruption brings about required transformation in organizations that find the status quo isn’t enough. Constructive is the well-laid out journey to growth or change. Using our four-step process we sift through your people, process and technology needs to enable
New Product/Service Introduction (NPSI).

  Engineering  Opportunity  Through  Change   LERNER Consulting helps companies get to new revenue, faster. We’ve helped top brands vision, build and launch new products/services via our Constructive Disruption methodology. Disruption brings about required transformation in organizations that find the status quo isn’t enough. Constructive is the well-laid out journey to growth or change. Using our four-step process we sift through your people, process and technology needs to enable New Product/Service Introduction (NPSI). Clients remark at the speed of our ability to: • Partner with them at both a strategic and tactical level • Uncover and express their true needs in clear language • Develop end-to-end solutions that keep them relevant • Deliver transformation in Business/IT processes and systems Over the last 20 years and in 100 cities around the globe, we’ve brought these disciplines to the world’s top brands. METHODS  –  WE  ARE  WITH  YOU  EVERY  STEP  OF  THE  WAY   Whiteboard Workouts (Uncover) LERNER delivers high-energy whiteboard sessions that engage your teams, who will gain new and broadened perspective on people, process, cultural and technology issues. Rather than YAPing (Yet Another PowerPoint), we call upon 20 years of global business and IT transformation expertise to workout solutions. Sessions are conducted in your industry context and are customized to uncover the unanswered and often unseen needs of the organization. Whiteboard Workouts have lead to: • Cost Savings by uncovering the unseen or unasked questions prior to beginning a change journey • Alignment within or across teams and improved employee satisfaction/retention • New perspectives on business-aligned technology • Improved “quality” of revenue • Business process and operational effectiveness in the New Normal De-risking Change (Examine) Change Management is a journey, not a destination. A plan that is equal parts roadmap, process, technology and systems with well-developed communication themes is mandatory. To reduce your business risk we bring hands-on expertise, recognized as “game changers” by industry analysts. LERNER partners with you every step of the way. Process Re-engineering and Enterprise Architecture (Prepare) IT Strategy must pave the way for technology-enabled corporate growth and operational effectiveness. In today’s New Normal, IT has evolved from infrastructure and support to a customer-facing enabler. We help you create and deliver the technical and process transformation outcomes that define your market relevancy. Business Readiness Assessments, Roadmaps and Action Plans (Satisfy) Accurate and timely education and measurement of the relevancy of what you deliver to your customers and stakeholders is key to sustained revenue and growth. We partner with you to deliver the people (e.g., Skill vs. Will), process, technology and systems action plans and roadmaps to launch new Products and Services. LERNER delivers your needs from Vision into Launch. www.revolutionaryinnovator.com  

    Lawrence brought the perfect combination of technical expertise and business acumen to a defined need at Costco. He has both a broad and deep knowledge base that easily moves between technical and business processes.” Vice President Costco “We were extremely pleased with the depth of technical expertise and innovation [Lawrence and his] consulting organization brought to us. The solution transformed our core product” SVP and CIO Catalina Marketing “I've worked with Lawrence twice in the last couple of years. He is my "go to" for complex situations that require someone who can quickly go deep. He looks for strategic and tactical wins that get companies moving in the same direction and as he says "engineer opportunity through change." I highly recommend him and look forward to continuing my relationship with him.” CEO, Kinzer Real Estate Services “Lawrence was hired to help restructure our IT organization. This included internal processes, methodologies and roles for FTEs, including the establishment of an Enterprise Architecture service. “ Head of Architecture, Kimberly-Clark “Lawrence is one of the most strategic change agents I've worked with. His situational grasp and assessment of complex situations is immediate, and runs both broad and deep. His bandwidth is considerable; he at once is capable of drilling to the granular while maintaining laser focus and perspective on mission and vision” Managing Partner, Denny Hill Capital "Lawrence has been a change agent in growing companies and elevating client demand through his creation of sought-after, senior-level professional services[…]” CEO, UST Global Lawrence I Lerner, President Lawrence is a serial corporate entrepreneur, having launched more than a dozen new businesses, with an eye for “market relevance." With a passion for technology his background includes expertise in Enterprise Architecture, Big Data, Mobile/Social Media and Product Marketing. While successfully launching businesses on three continents, Mr. Lerner served as an executive at PricewaterhouseCoopers, Cognizant and UST Global. He has created new businesses lines ($100MM+) and launched new product/services for some of the world's top brands (Motorola, Catalina Marketing, Macrovision, DHL, Safeway Stores). His high-energy style and cross-cultural perspective brings innovation to range of business needs. Examples include operational improvement of internal processes after he concluded the end-to-end transformation of the IT organization for the leading personal healthcare, creation of new business lines a 150 year-old media giant and 35%+ top-line growth at a top financial institution and more. He was a Board Member at PNI Digital Media (TX:PN) the premier online digital solutions provider for Retailers. Lawrence is a thought leader in Change Management, Payments, Social Media/Mobility, Retail and is a contributing writer for Wired, The Christian Science Monitor and PSFK. In 2012 his book ‘Facebook for Your Business’ was published. He is a frequent speaker and media guest on the New Normal of business and IT.   Co-Authored by Lawrence To  learn  more,  visit  LERNER  online  or  contact  us  live   Direct: +1.630.248.0663 Email: lawrence@revolutionaryinnovator.com Contributing Writer: Services: http://www.revolutionaryinnovator.com/consulting Case Studies: http://revolutionaryinnovator.com/citations www.revolutionaryinnovator.com  

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