Four ROIs of Social Networks for Content Marketing: A SmallBiz Insight

60 %
40 %
Information about Four ROIs of Social Networks for Content Marketing: A SmallBiz Insight

Published on March 6, 2014

Author: vsbma



Every small business marketer understands that demonstrating the return on investment (ROI) in content marketing is critical. Marketers must see that an increase in social networking activity includes conversion to buying behavior. Marketers, however, can realize additional value from activity in social networks, even when conversions are not immediately forthcoming

A Small Business Digital Media Presentation of Vermont Small Business Marketing Associates @VSBmarketing |

Every click-through to your hub increases visitor awareness of the brand and the likelihood that visitors will engage in a buying behavior. While at the hub, visitors should be exposed to a call-to-action, such as signing up for an e-newsletter, joining a webinar, contacting a specialist for more information, using a coupon, entering a contest, or purchasing a product.

Visit VSBMA’s Small Business Digital Marketing How-To Center at for more social media and content marketing Tips ’n Tricks.

Add a comment

Related presentations

Related pages

How to Prove Content Marketing ROI with Metrics

Prove your commitment to achieving content marketing ROI. ... Social networks generate traffic for ... Content Marketing World; Intelligent Content ...
Read more

KPIs for measuring content marketing ROI - Smart Insights ...

... manage and review your content marketing effectiveness As we ... content marketing ROI. ... hand with social media marketing, content fuels ...
Read more

10 Examples of Social Media ROI [INFOGRAPHIC] | Social ...

Does social media drive ROI? Many brands are still plagued by this question. The immediacy and visibility offered by social media marketing has convinced ...
Read more

Content marketing strategy - Smart Insights Digital Marketing

To be successful with content marketing, ... and includes content on social networks, ... KPIs for measuring content marketing ROI;
Read more


2014 SOCIAL MEDIA MARKETING ... COMMONLY USED CONTENT IN SOCIAL MEDIA MARKETING ... we look at which social networks are used by those who invest the most ...
Read more

Ultimate Guide to Measuring Social Media ROI | Sprout Social

Tracking your social media ROI ... Ultimate Guide to Measuring Social Media ROI. ... Because measuring the effectiveness of social media marketing ...
Read more

How To Generate Maximum Content Marketing ROI

Actionable insights to boost your Content Marketing ROI, ... You should also regularly share and reshare your content on social networks, ...
Read more

How To Measure Social Media ROI For Your Business

... learn how to measure social media ROI and ... on social networks. When paired with marketing ... insight on How to Measure Social Media ROI ...
Read more

Content Marketing Framework: Measurement

Learn to measure content marketing ... Social Media; SEO and Content Marketing; ... and share some of their insights into what, specifically, content ...
Read more