Published on February 19, 2014
Four Vital Metrics for Small Businesses A Special Presentation by SEOBulldog.com
Why does my business need analytics tools? • They’ll help you understand your audience! • You’ll be able to create effective campaigns!
Website traffic and engagement • What is it? – Who is visiting your site? – What content are they looking at? – How long are they staying?
Google Analytics • Free software • Keeps track of website traffic and engagement
Heat-Map Software • Google Analytics is useful for the beginning of your data gathering efforts. But, then what? • Heat-map tools, such as Crazy Egg, help you know: –What is most commonly clicked on –What is wasting your time and space –Which content garners the most attention
Social Media Tracking • Social Media is vital • How can you identify: –The types of posts people notice? –The times your potential customers are online? –Network influencers?
There are two ways! • Built in tools –Many social media sites have analytic tools built-in • For example, Facebook Insights is made for marketers • Free tools –Social Mention and Hootsuite • Let you know what’s trending • Show you limited metrics
Click Metrics • Click metrics are invaluable tools to show engagement and conversion –Knowing how many clicks an advertisement gets lets you know how successful it is. –Can be used for email and social media –Bit.ly is one tool you can use
Bit.ly • Free tool • Shortens urls to save valuable space on social media updates • Can be used for marketing tests –For example, you can use it to test the efficiency of two different Facebook campaigns –Simply include a unique bit.ly in two different ads and when the campaign is over, log in to your bit.ly account to see which one got the most clicks
Customer Feedback • Customer feedback is hands down the best way to find out how people truly feel about your website, products, and services –You can find out what your customers love and what they dislike • Surveys and customer calls are both great ways to find out what customers are thinking and to resolve issues as they happen.
Don’t get left behind! Keep on top of these and your business will shine! Call or email us today for help with these and more! . CUSTOMER METRICS ARE VITAL TO MODERN BUSINESSES!
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