Ford .v. GM Presentation

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Information about Ford .v. GM Presentation
Education

Published on April 26, 2008

Author: condunne

Source: authorstream.com

introduction : introduction History of GM & Ford Famous Marketing Wars The European Market The American Market The Asian Market Conclusions & Recommendations History of GM : History of GM 100 Years Ago… Alfred Sloan Yearly style changes Segmentation Diversification 25 Million Automobiles WW II History of GM : History of GM 50’s: Sales, Celebrations, Innovations 60’s: Take me to the Moon: the 60’s 70’s: Emissions, Embargos & Imports 80’s: Well Intentioned Failure 90’s: The Road To….? V : V “Always Coca-cola” Outselling Pepsi 2 to 1 from 1960s- 1980s Brand Value $67 billion Coke Failures Market share (56%) Famous coca-cola drinkers “Choice of a new generation” 1975, Pepsi Challenge 1996, Pepsi stuff Brand Value $12 billion Pepsi failures Market share (40%) Famous Pepsi drinkers v : v World Number 1 Competitive Differentiation - Culture: Individualistic - Image: Winning - Advertising: Individual Umbro Takeover World Number 2 Competitive Differentiation - Culture: European - Image: Competing - Advertising: Teams Reebok Takeover Ford v GM in America : Ford v GM in America Product Range Market share (15.7%) Losses 2007 ($3.5 bn) Plans in US market Product Range Market share (23.8%) Losses 2007 ($3.3 bn) Plans in US market Ford v GM in Europe : Ford v GM in Europe Product Range Market Share (under 9%) Losses 2007 ($1.5 billion) Plans in Europe Product Range Market Share (9.5%) Profit 2007 ($55 million) Plans in Europe Ford v GM in Asia : Ford v GM in Asia Alliances Market Share Profits 2007($40 million) Plans for Future Alliances Market Share( Profits 2007($744 million) Plans for Future Slide 11: ROUND 1 PUBLIC PERCEPTION Slide 12: ROUND 1 PUBLIC PERCEPTION Slide 13: ROUND 2 WORLDWIDE MARKET SHARE Slide 14: ROUND 3 WORLDWIDE SPONSORSHIP Slide 15: ROUND 4 GOOGLE FIGHTS Slide 16: ROUND 5 WORLDWIDE PROFIT/LOSS Slide 17: ROUND 6 THE GREEN WARS Slide 18: AND THE WINNER IS… Recommendations : Recommendations Loss making manufacturing to Asia Cheaper Labour Increases presence in fast expanding market Seek Cost Savings To make remaining divisions more profitable Invest More in R&D, Marketing & PR To increase innovation To increase brand awareness & loyalty To offset any negative publicity Sell Assets not maximising full return Plants, machinery, Property

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