Ford motors Case Study

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Published on October 19, 2011

Author: asif597k

Source: authorstream.com

Strategic Management Case Study on: Strategic Management Case Study on HENRY FORD: HENRY FORD Henry Ford: Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. His introduction of the Model T automobile revolutionized transportation and American industry. As owner of the Ford Motor Company he became one of the richest and best-known people in the world. History : History Ford Motor Company is an American multinational automaker based in Michigan. Model (T) introduces in 1908 Ford become 1 st moving automobile assembly line in the world 1988 was the peak year for Ford Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008. In 2010 Ford sold Volvo to Geely Automobile. Ford discontinued the Mercury brand at the end of 2010. Slide 7: First Factory Slide 8: First Assembly Line Slide 9: 1903 Slide 10: Ford Model T Slide 11: Head Quarter (Glasshouse) Slide 12: Research Centre Vision Statements : Vision Statements To become the world's leading consumer company for automotive products and services. Mission Statement: Mission Statement We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people's lives. Revised Vision Statement : Ford motor vision is to become leader in motor vehicles for products and related services Revised Vision Statement Revised Mission Statement: Ford Motor provide products and services for superior quality that improve the living standard of customers not harmful for environment. We seeks to produce healthy financial rewards for investor provide opportunity for growth and enrichment to our employees Revised Mission Statement Matrices: Matrices IFE Matrix EFE Matrix CPM Matrix SWOT Analysis Space Matrix BCG Matrix IE Matrix The Grand Matrix QSPM EFE Matrix: EFE Matrix Key External Factors Weight Rating W. Score OPPORTUNITIES Producing Fuel Efficient Cars 0.15 3 .45 More product driven, customer focused and efficient 0.15 4 .60 Aggressively enter in the Asian Market 0.10 3 .30 Initiate Manufacturing in Low Cost Countries 0.10 2 .20 European Market expected to be more profitable 0.10 3 .30 THREATS Rising Fuel Prices Worldwide 0.10 1 .10 Rising Interest Rate 0.05 2 .10 Raw Material Cost increasing Continuously 0.05 2 .10 Labor Cost Increase in USA 0.05 3 .15 Competition Rises all Over the World 0.07 2 .14 Toyota Market Share Increase in USA 0.08 2 .16 Total 1.00 2.6 IFE Matrix: IFE Matrix Key Internal Factors Weight Rating W. Score STRENGTH Affordability due to Brand Name 0.10 3 .30 Good Market Share in Europe 0.10 3 .30 Producing Hybrid Car since 2007 0.10 4 .40 Several Name of Brands 0.15 4 .60 Targeting all classes Customers 0.15 3 .45 Support Racing Teams including Formula 1 and etc 0.05 3 .15 WEAKNESS Continue Decline in Market Share 0.10 2 .20 Downsizing 0.10 1 .10 Weak Financial Position 0.10 2 .20 Closing more than 10 manufacturing units in NUSA 0.05 2 .10 Total 1.00 2.8 CPM Matrix: Critical Success Factors Weight Rate Score Rate Score Rate Score Technology 0.20 3 .60 3 .60 4 .80 Customer Loyalty 0.10 2 .20 3 .30 4 .40 Price Competition 0.15 3 .45 3 .45 3 .45 Brand Image 0.20 3 .60 4 .80 4 .80 Financial Position 0.10 2 .20 4 .40 4 .40 Safety Measurements 0.05 3 .15 3 .15 3 .15 Market Share 0.10 2 .20 3 .30 3 .30 Several Models 0.10 3 .30 3 .30 3 .30 Total 1.00 2.70 3.30 3.60 CPM Matrix Strategy-Formulation Analytical Framework : Strategy-Formulation Analytical Framework Stage 2 The Matching Stage SWOT Matrix Space Matrix IE Matrix Grand Strategy Matrix THE MATCHING STAGE: THE MATCHING STAGE Strength Weakness Opportunities Threats Four Types of Strategies : Four Types of Strategies Strength-Opportunity (SO) Weakness-Opportunity (WO) Strength-Threats (ST) Weakness-Threats (WT) SWOT Matrix : SWOT Matrix Strength – S 1 Affordability due to Brand Name 2 Good Market Share in Europe 3 Producing Hybrid Car 4 Several Name of Brands 5 Targeting all classes 6 Support racing teams (Formula 1) Weakness – W 1 Continue Decline in M S 2 Downsizing 3 Weak Financial Position 4 Closing units in USA Opportunities – O 1 Fuel Efficient Cars 2 Customer focus & efficient 3 Aggressively enter in Asia 4 European Market expected to be more profitable SO Strategies Market Development O3+ S4+S5 WO Strategies Focus on local marketing to got more support from US Govt. which will increase US Market Share. W1+O2 Threats – T 1Rising Fuel Prices worldwide 2 Rising Interest Rate 3 R.M Cost increasing Cont. 4 Labor Cost Increase in USA 5 Competition Rises Worldly ST Strategies Product development T1 + S3 WT Strategies Market Penetration T5 + W1 Space Matrix: Space Matrix Two Internal Dimensions Financial Strength (FS) Competitive Advantage (CA) Two External Dimensions Environmental Stability (ES) Industry Strength (IS) Space Factors: Space Factors Internal Strategy Position External Strategy Position Financial Strength (FS) Return on Investment +3 Leverage Ratio +3 Income Employee +3 Inventory Turnover +2 Liquidity +2 14/5 = 2.8 Environmental Stability (ES) Technological Changes -1 Rate of Inflation -2 Demand Variability -3 Barrier To entry -4 Competitive Pressure -1 -11/5 = -2.2 Space Factors: Space Factors Internal Strategy Position External Strategy Position Competitive Advantage (CA) Market Share -5 Service Quality -3 Loyalty -4 Competitor capacity utilization -4 Technology -3 -19/5 = -3.8 Industry Strength (IS) Growth Potential +3 Financial Stability +3 Technological know how +5 Resources Utilization +3 Goodwill +3 17/5 = 3.4 Space Matrix: Space Matrix FS ES CA IS +6 +5 +4 +3 +2 + 1 0 0 - 1 -2 -3 -4 -5 -6 -6 -5 -4 -3 -2 -1 + 1 + 2 +3 +4 + 5 +6 Conservative Aggressive Competitive Defensive IE Matrix : IE Matrix It based on two key dimensions: The IFE total weighted scores on the X-axis The EFE total weighted scores on the Y-axis Divided into three major regions: Grow and Build – Cells: I, II, or IV Hold and Maintain – Cells: III, V, or VII Harvest or Divest – Cells: VI, VIII, or IX The IE Matrix : The IE Matrix I II III IV V VI VII VIII IX Strong Average Weak 3.0 ~ 4.0 2.0~2.9 1.0~1.9 High 3.0~4.0 Medium 2.0~2.9 Low 1.0~1.9 As our EFE Weight score is 2.6 IFE weight score is 2.8 HOLD & MAINTAIN The Boston Consulting Group (BCG) Matrix: The Boston Consulting Group (BCG) Matrix Stars Lincoln Question Mark Mercury Cash cows Dogs Grand Strategy Matrix: Rapid Market Growth Quadrant II Quadrant I Quadrant III Quadrant IV Slow Market Growth Weak Competitive Position Strong Competitive Position Grand Strategy Matrix QSPM (Quantitative Strategic Planning Matrix) : QSPM (Quantitative Strategic Planning Matrix) Key Internal Factor Strength Weight Market Development Product Development Affordability due to Brand Name 0.10 4 .40 3 .30 Good Market Share in Europe 0.10 3 .30 3 .30 Producing Hybrid Car since 2007 0.10 4 .40 2 .20 Several Name of Models - - - - - Targeting all classes Customers 0.15 3 .45 2 .30 Support Racing Teams including Formula 1 and etc - - - - - Weakness Continue Decline in Market Share 0.10 1 .10 1 .10 Downsizing 0.20 3 .60 2 .40 Weak Financial Position 0.15 1 .15 2 .30 Closing more than 10 manufacturing units in NUSA 0.10 3 .30 2 .20 Total 1 2.7 2.1 QSPM (Quantitative Strategic Planning Matrix) : Key External Factor Opportunities Weight Market Development Product Development Producing Fuel Efficient Cars 0.15 4 .60 4 .60 More product driven, customer focused and efficient 0.15 3 .45 3 .45 Aggressively enter in the Asian Market 0.10 2 .20 2 .20 Initiate Manufacturing in Low Cost Countries - - - - - European Market expected to be more profitable 0.10 2 .20 2 .20 Threats Rising Fuel Prices Worldwide 0.10 2 .20 3 .30 Rising Interest Rate - - - - - Raw Material Cost increasing Continuously 0.10 2 .20 2 .20 Labor Cost Increase in USA - - - - - Competition Rises all Over the World 0.15 3 .45 2 .30 Toyota Market Share Increase in USA 0.15 3 .45 3 .45 Total 1 2.75 2.70 QSPM (Quantitative Strategic Planning Matrix) Recommendations: Recommendations We will concentrate more on market development. Constitute Field Force Ford Care Services Reducing salary personnel and achieving additional efficiency Increase warranty cost THANK YOU VERY MUCH: THANK YOU VERY MUCH Slide 46: ?

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