Published on March 12, 2014
Setting up your online shop
First, you need to understand what buyers are expecting Etsy is a place for indie sellers › Handmade / unique items › Personalized approach › Good business ethics › Attention to detail and quality
A shop can only be as good as its items! Find your shop’s X-factor › Are you environmentally friendly? › What niche are you targeting? › Do you have a new point of view on an old product? › Unique materials to work with? › Interesting upcycled items?
Tell your story – create an about page › What made you start this business? › How do you go about it? › Show photos of your workplace! › Share some personal things about you
Avoid cookie-cutter item descriptions › Explain the important details your buyers need but don’t stop there! › Tell a story about the item › Be poetic about it › Take beautiful photos of your items › Bonus: model your items (or have a friend do it)
Make your package extra special › Use washi tape, kraft paper, bakers twine, etc. to make your package look more like a gift than a purchased product › Include a little note of thanks
Be honest with your item descriptions Aim for perfect 5 star reviews from buyers! Make sure people on your team are well taken care of as well
Constant quality checks Make great items, not just good ones!
Marketing your online shop
Treasury = a special list with a particular theme (ex. a color or a mood) Look for items on Etsy to include to the list Include just 1 item from your shop Contact the Etsy sellers that you featured Strategy: get other Etsy sellers to help you spread the word about your store
Be featured in search results related to your item Ex. A soap seller would advertise for the word “bath soap” Budget: at least $5 a week
Look for and join teams that fit you Chat with other team members Share your items and help spread the word about your fellow teammates’ items as well
Step away from your computer and online world and join events within your area Craft with fellow Etsy people and showcase your passion
Open up a Pinterest account Post photos of your items Include photos of other related items to get more people to see your photos Make Pinterest-friendly item photos: vertical photos are recommended
Tap your circle of friends Ask fellow Etsy friends to like your shop or follow you Ask non-Etsy friends to share your items on social media sites
Look for bloggers to help you host a giveaway Ideal people to contact: Fashion bloggers and mom bloggers
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