For Lawyers: Online Tools for Computer and iPad

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Information about For Lawyers: Online Tools for Computer and iPad

Published on October 31, 2013

Author: cordar

Source: slideshare.net

Description

Online Computer and iPad Tools for Client Development by Lawyers

Online Tools for Computer and iPad Cordell M. Parvin
 http://www.cordellparvin.com !1

Tools !2

Traditional Law Firm Marketing “Push-Tactic” !3

What Has Changed? Clients Economy Technology !4

Law Firm Marketing Today Today it’syou know, who knows It’s not what you know, who what you know !5

Clients and Referral Sources Need to Find You and What You Know !6

Social Media-Tool to Engage People !8

Tool to Expand Weak Tie Reach Strong-Tie Buzz Weak-Tie Buzz !9

Marketing Guru Seth Godin !10

!11

Social Media Marketing “Pull-Tactic” !12

Why Use Social Media 2013 Geometrically Expanded by Social Media Weak Tie Buzz (Eyeballs) Reach !13

Wine and Social Media Guru Gary Vaynerchuk !14

!15

Why Use Social Media Reduces Luck Factor !16

Why Use Social Media Tool to Listen and Monitor What Impacts Clients !17

!18

!19

Why Use Social Media Levels Playing Field For Younger Lawyers !20

Why Use Social Media A Tool To Show You Are the Expert !21

Lizzette Zubey-Asst. GC Microchip “We are looking for counsel that knows our industry, our business and is an expert in the niche area we need help in. Cost is an afterthought.” !22

Why Use Social Media !23

Why Use Social Media Forces You to Create Valuable Content !24

Why Use Social Media Improve Writing and Communication Skills !25

Why Use Social Media Provides a Way to Get Feedback !26

Why Use Social Media Opportunities to Lead !27

Why Use Social Media Reduces or Eliminates Blast Email !28

Why Use Social Media Content Available 24/7 !29

Why Use Social Media Efficient & Effective Way to Stay in Touch !30

How to Make Social Media Work Customer Plus-Delta Napsterize Knowledge Build the Buzz Create Community Make Bite-Size Chunks Create a Cause Create Client Evangelists !31

Interact Connect Disseminate Organize Locate !32

Locate and Organize - Google Alert cparvin@cordellparvin.com cparvin@cordellparvin.com !33

Locate and Organize - RSS Feeds !34

Locate and Organize - Google Reader !35

Locate and Organize !36

Locate Organize and Disseminate-Zite !37

Disseminate - Feeddler !38

Disseminate-HootSuite !39

Disseminate-buffer !40

Connect - Linked In !41

Connect - Twitter !42

How to Make Social Media Work Distribute Valuable Content !43

Three Essential Points Valuable Content Presented/Written Well !44

Three Essential Points Social Media for Wide Distribution !45

How to Make Social Media Work Expand Weak Ties !46

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Facebook F A C E B O O K !48

Facebook F A C E B O O K !49

F A C E B O O K !50

L I N K E D I N !51

L I N K E D I N Joshua Horn !52

!53

T W I T T E R Joshua Horn !54

T W I T T E R Chris Cheatham Twitter !55

John Boscariol Toronto 56

Your Next Steps Incorporate Social into BD Plan and Strategy for Your Group !58

Your Next Steps Listen to Clients !59

Your Next Steps Create Valuable Content !60

Your Next Steps Develop Weak Tie Relationships !61

Your Next Steps Create Client Evangelists !62

On-line Tools for Computer and iPad Cordell M. Parvin
 http://www.cordellparvin.com !63

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