For fux sake: 10 common user experience mistakes startups make (and how to avoid them)

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Information about For fux sake: 10 common user experience mistakes startups make (and how...

Published on February 1, 2013

Author: uxcafelondon

Source: slideshare.net

Description

An awesome talk from Product Designer Laurence McCahill (Co-founder of Spook Studio)

9th August 2012

10 common userexperience mistakes startups make (and how to avoid them)Laurence McCahillDigital Product Designer, Spook Studio

http://www.flickr.com/photos/quinnanya/3588989219/

IMPROVE PRODUCTS

HAďYhttp://www.flickr.com/photos/crazyunclejoe/686220770/ CUSTOMERS

TRANSFORM YOURBUSINEĒhttp://www.flickr.com/photos/safari_vacation/5961260280/

POSITIVE PR=FRĄ MARKETINGhttp://www.flickr.com/photos/safari_vacation/5961260280/

http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg

WHAT UXCAN’T SOLVE

CRAďY PRODUCThttp://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg

PđRhttp://www.flickr.com/photos/xracz/1172356402/ TEAM

1

GREAT EXPERIENCE, WRONG PRODUCT

2

DOING IT Tđ LATE(AND HALF-HEARTEDLy)

STRATEGY STARTUP DREAM TEAMdesign technology

3

NO CLEARVALUE PROPOSITION

4

LACKOF FOCUS

5

NOT ENOUGH OBSERVATION ‘IN THE WILD’

THE $300M BUēONhttp://www.flickr.com/photos/lucamascaro/4642288538/

6

FORMSFROM HEĎ

7

LEēING DEVELOPERS WRITE COPY

8

NO STORY,NO PERSONALITY

9

TECHNOLOGY AS A BAĔIER

10

LAUNCHING Tđ SđN (OR Tđ LATE)

STEALTH MODE

IN SUČARY(HOW TO GET IT RIGHT)

BUILD THE RIGHT PRODUCTBEFORE THE PERFECT ONE

INVOLVE UX EARLY IN THE PROCEĒ

HAVE A CLEARVALUE PROPOSITION

FOCUS, FOCUS, FOCUS

TEST & REFINE WITH USERS

MAKE FORMS FUN

MICROCOPY ISYOUR FRIEND

DEVELOP APERSONALITY

MAKE TECHNOLOGY HUMAN

SHIP IT(& START LEARNING)

spookstudio.com

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