Focus Group

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Information about Focus Group
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Published on March 9, 2014

Author: asmediae13



Introduction ◦ I organised a focus group to gain an idea of a suitable name for my music magazine. I asked people of the same age as my target audience (16-18) and this profited with some feedback. The names that I put forward for discussion were the following: ◦ Beat ◦ Club ◦ Ibiza ◦ Beach

Results To conclude, from carrying out this focus group research, I have opted for "Ibiza" to be the masthead. This option proved to be the most suitable as it represents Dance/Trance music as the popular holiday destination is known as the heart of the genre. The audience will immediately realise that this particular music magazine is of the Dance/Trance genre which is why this name will be chosen for the masthead of my magazine.

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