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Information about fmcg222

Published on March 11, 2009

Author: aSGuest14557


Fast Moving Consumer Goods : Fast Moving Consumer Goods By: Pratyush Mulukutla Amit Sharan Jain Fast Moving Consumer Goods : Fast Moving Consumer Goods FMCG – Evolution : FMCG – Evolution 1950’s-80’s – Low Investment in the sector Low purchasing power Govt’s emphasis on small scale sector HLL and other company’s urbane focus Post liberalization Entry of MNCs Focus shifted to getting to rural consumer first Others, like Nestle, remained with the urban population Latest fad to hit the market is the ‘sachet’ bug. Mushrooming of regional brands Nirma enters and changes the focus to ‘Value for Money’ in the 70’s Post liberalization, Jyothi Laboratories, ‘Ghari’ Detergent and ‘Anchor’ toothpaste giving the nation-wide brands a run for their money. Financial Analysis – Key Players : Financial Analysis – Key Players Forecast 2010 : Forecast 2010 Rural and semi-urban 128 million population thrice the urban Market size growth from 48k to 100k Crores (Growth of 50% at 10%CAGR) Increase penetration from the current less than 1% Problems in the rural sector Low per capita disposable incomes Large number of daily wage earners Acute dependence on vagaries of monsoon Seasonal consumption Poor infrastructure – roads and power supply Urban Market 16.5k to 35k Crores (Growth of 100% at 20%CAGR) Intense competition – severe pressure on margins – Focus on newer products, such as fruit juices Source: Assocham Report ‘Future Prospects of FMCG’

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