Published on March 6, 2014
+ How much data Of every minute of everyday we create… n More than 204 million email messages n Over 2 million Google search queries n 48 hours of new You Tube Videos n 684,000 pieces of content shared on Facebook n Over 100,000 tweets n $272,000 spent on e-commerce *datamation.com
+ Accumulating data is one thing. Doing something with it is another. n We produce so much data, that often we don’t have time to do anything with it. n “IBM found that one in three business leaders admit to making decisions with no data to back them up” while “one in Two have no working access to the information they need to effectively do their job” n This is where Fluid Analytics can help. Consulting with you to discuss the needs of your business. Helping you make smart business decisions from the data available to you.
+ Fluid Analytics – What We Offer Retail Consulting CRM* Analytics Reporting Design and Development *CRM - *Customer Relationship Management
+ Our Services • Collate your data into usable and accessible reports saving you time and enabling you to use analytics as part of your daily operations • Investigate your data to highlight trends and themes. Draw conclusions from existing parameters and explore new data features Reporting Design and Development Retail Consulting • Evaluate your needs as a business and how we can use analytics to improve both operations and profitability Business Analytics Data Quality Cleansing and Consolidation • We will work with you to construct clean, high quality data with an integrated dataset to provide you with reliable analytics
+ Smart consulting Unstructured Raw Data We consolidate unstructured data to create good quality, concise data sets which can interact with a range of influencing factors across your business. Smart business decisions Based on the data provided we offer custom reporting to offer you a bespoke insight into your business. This includes everything from financial performance, operations and marketing.
+ Customer Relationship Management Customer Segmentation Customise and target your marketing using consumer demographics Traffic Flow Analysis Conversion analytics based on sales, footfall and peak trading hours RFM Modeling (Recent, Frequent, Money) Targeting the right customers to increase promotional uptake Optimal pricing Using external factors to allow you to react quickly to market conditions Customer Basket Analysis Micro analysis by customer or group with product relationships
+ Merchandising Solutions Merchadise Cross Sell Using anchor products and correlations to maximize store promotions and layout Merchandise Planning Using historical data to buy season ranges in profitable volumes Merchandise Management Reviewing current product sales, controlling inventory and margins Allocation Analysis of store specific needs to distribute inventory across all channels Demand Reaction Intelligent forecasting based on current demand across channels
+ Operations Work Force Analysis Value of work force against key KPI’s Trading Hours Analysis of profitability through sales by hour Supply Chain Evaluating supply train structure and response to demand Customer Service Metrics Quantifying service through customer count and conversion Sales v Space Investigation of sales per sq. metre, profitability and prime space
+ Financial Analysis Margin Evaluation of sales and profit, to enable better inventory control and profitability Rate of Sale Monitoring product sales rates to influence marketing and promotional activity Real Estate Evaluation of property costs, maintenance and outgoings to control profit Total Sales Business overview to give concise sales data against plan and historical data Inventory Management Managing costs of supply chain and value and of product in across all channels
+ Bespoke Business:Bespoke analytics n HIGH END BUSINESS n LOW COST RETAILER n Focus on customer relationships, with customer driving marketing analytics. n Drive value with supply chain and pricing analytics. n Customer Segmentation and RFM modeling can define groups for target marketing. n Promotional effectiveness, marketing mix and work force analytics will improve profitability with minimal investment. n E-COMMERCE CHANNELS n HIGH STREET LOCATIONS n Online retailers have extensive customer data. n Customer Service focus and work force analytics can all aid profitability in store quickly. n This data can be transferred across channels to drive customers in store through promotions, enabling inventory management. n Additionally these analytics can lead to increased sales and customer retention through empowered sales teams
+ Adding Value for you Deliver Core Store Value 1. Merchandising and supply chain 2. Store operations 3. Store and cross channel management Drive Store Value 1. Multi channel marketing and management Enhance Store Value 1. Store technology 2. Expense control 3.Real estate management 2. Business planning and Forecasting 3. Acknowledge and enhance customer voice
+ Fluid Analytics – Adding Value n Adoption and exploitation of analytics will give you a competitive advantage against local and national retailers. n Allow you to deliver targeted marketing, through advertising and promotions to specific customers; motivating them to buy with specific offers. n Have a premium pricing structure that will reflect the price that customers are willing to pay at any given moment. Increasing both your top line and improving your bottom line. n Balance demand and inventory to enable you to make the most of every customer opportunity without sacrificing profit margins. n Developing a sustainable reporting structure, that will allow you to make business critical decisions based on reliable and accessible data.
+ Contact Us firstname.lastname@example.org
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