Florin Grozea - Artists innovation in online communication

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Information about Florin Grozea - Artists innovation in online communication
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Published on September 26, 2014

Author: floringrozea

Source: slideshare.net

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Prezentarea de la Webstock 2014 în cadrul panel-ului "Inovații în Comunicare".
www.floringrozea.com
www.HYC.ro

! Florin Grozea Artists Inovation in Online Communication

Yahoo! Messenger Self Piracy Hi5 Facebook Tags Instagram Selfie

Facebook Queen = Inna Instagram Diva = Antonia Twitter Duke = Smiley Blogs Princes = Chirilă, Ilie, Vulpescu YouTube Mafia = BUG Mafia View slide

Voltaj 616.000 likes young, women, Romania, inspirational jurnal (blog) #tufacipovestea View slide

Deepcentral 320.000 likes cool, clubbing, international, selfies two blogs #dragosteainvinge - unofficial video

Akcent 3.600.000 likes international success, sex-appeal, fashion fashion blog

Alessia 730.000 likes behind the scene weekly contests for fans

Lora 1.400.000 likes selfies, interaction, feminism fan contest with hundreds of videos

Alb Negru 445.000 likes football, 2014 World Champions #acum10ani campaign

Ellie White 835.000 likes charity, shelter dogs

Alexandra Stan 3.250.000 likes autographed posters via Facebook

What do people love? A Good Story

Brands vs Artists Direct, bi-directional, sincere & down to earth communication

Hit Yourself Consulting The first Digital Agency for the Music Industry Voltaj, Deepcentral, Alb Negru, Ellie White, DJ Sava, Narcotic Sound, Aylin Cadîr, Tiare, Bianca Linta, Body & Soul

Let’s do business! Reach? 20:1 Online Income vs CDs Do fans care?

Quantix Research +35 Facebook Pages >12.000.000 fans +4.000 answers 45% of fans are OK with 1-5 com.statuses/week 61% want to try the brands promoted by the artists

! CELEBRITY ENDORSED AUDIENCES Real fans. For real.

TOP CELEBRITIES ON FACEBOOK *** Ask your AM for the full list 12+ milion Facebook Fans (duplicated)

TOP CELEBRITIES ON INSTAGRAM *** Ask your AM for the full list 0.2 million Instagram Followers (duplicated)

TOP CELEBRITIES ON TWITTER *** Ask your AM for the full list 0.2 milion Twitter Followers (duplicated)

TOP CELEBRITIES ON YOUTUBE *** Ask your AM for the full list 100+ milion YouTube Views (duplicated)

TOP CELEBRITIES BLOGS *** Ask your AM for the full list 60 k Monthly Unique Users (duplicated)

! Florin Grozea www.HYC.ro florin.grozea@hyc.ro

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