Floral Pres

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Information about Floral Pres

Published on December 14, 2007

Author: Fenwick

Source: authorstream.com

Slide1:  The most prominent feminine fragrance category Usually part of a fragrance’s middle notes – also known as the heart Includes a broad palette of fragrances, from single-note florals to complex fantasy blends Slide2:  No flower is as recognizable as the rose. It is one of the only flowers that is both common as well as exquisitely elegant. The flower originated in Morocco and has been cultivated for over 3000 years. In addition to its timeless aroma, the rose is believed to have healing properties. It is a mild astringent, beneficial for sensitive skin and useful for tired eyes and headaches. AROMA Rich, sweet, spicy, tenacious, radiant EXTRACTION Flowers are hand-picked during early morning hours and processed quickly. Rose essential oil, as well as concrete and absolute solvents, are extracted by water or steam distillation from fresh petals. The production of rose water is a by-product of the distillation process. Also, rose leaf absolute is produced in small quantities in France. BLENDS WELL WITH Blends well with most oils, including jasmine, orange blossom, geranium, lavender, patchouli and palmarosa. It is useful for “rounding out” blends. Slide3:  YVES SAINT LAURENT: PARIS Yves Saint Laurent adored the city of Paris and named his perfume after it as a tribute to the Parisian women he dressed as well as the women in love who were sent bouquets of pastel roses! The fragrance, a symbol of femininity, is a floral bouquet of rose and violet. The perfumer, Sophia Grosjman, was inspired by the smell of vintage roses which bloom in the gardens of Marrakech, one of YSL’s fetish cities. TOP NOTES Bergamot, Geranium, Hawthorn, Hyacinth MIDDLE NOTES/HEART Rose, Mimosa, Violet, Lily of the Valley BASE NOTES Cedar, Sandal, Heliotrope, Amber Slide4:  Although native to France, India and Egypt, Jasmine is a member of a genus of approximately 200 species of shrubs and climbing vines that are native to tropical areas of southeast Asia, Africa and Australia. The popularity of Jasmine’s scent has resulted in the species being grown world-wide. Jasmine grows as a climbing vine with shiny, oval leaves and waxy-white flowers that are tubular in shape. The plant blooms between June and October. AROMA Rich, exotic EXTRACTION Jasmine concrete is produced by solvent extraction. Jasmine absolute comes from separating the concrete with alcohol and the essential oil is produced by steam distilling the absolute. BLENDS WELL WITH Blends well with most ingredients, including citrus oils, rose, sandalwood and clary sage. It is known for its ability to round out “rough” notes. Slide5:  GIVENCHY: AMARIGE Amarige is an anagram of “Mariage” – spelled with one ‘r’ in French – glowing with happiness and the emotion of love at first sight. Projecting eternal femininity, this romantic floral conveys the joy of a summer evening by the Mediterranean. The bottle was inspired by a blouse created by Hubert de Givenchy for his muse and style model, Bettina Graziella. TOP NOTES Plum, Peach, Orange Blossom, Violet MIDDLE NOTES/HEART Jasmine, Ylang Ylang, Tuberose, Black Currant BASE NOTES Musk, Sandalwood, Vanilla, Casmerande Slide6:  Tuberose is native to Central America and cultivated in France, India, Morocco, Egypt and the Comoro Islands. Warm, sultry and enveloping, the fragrance is innately sensual. Its yearly yield is measured in kilos, making it one of the world’s most costly perfume ingredients. The highly-prized oil is extracted from intensely aromatic, waxy-white flowers shaped like tubes. In perfumery, it adds strength and personality and is used in high-end floral and floral-oriental fragrances. AROMA Complex, Exotic, Sweet EXTRACTION Tuberose concrete and absolute are obtained by solvent extraction from fresh flowers (flowers are hand-picked before the petals open). Essential oil is obtained by distillation of the concrete. BLENDS WELL WITH Blends well with gardenia, violet, opopanax, rose, jasmine, carnation, orris, balsam, orange blossom and ylang ylang. Slide7:  PIGUET: FRACAS Introduced in 1948, and relaunched in 1988, Fracas is a favorite of some of the world’s most famous women including Madonna, Kim Basinger and Princess Carolin of Monaco. Created by prominent perfumer Germaine Cellier, Fracas is a little provocative, a little eccentric, a little revolutionary and a little wild – much like its designer, Robert Piguet, the visionary haute couture fashion designer and darling of France’s demimonde during the height of the Paris fashion movement of the 1930s and 1940s. TOP NOTES Bergamot, Peach, Orange Blossom, Greens MIDDLE NOTES/HEART Tuberose, Jasmine, Rose, Carnation, Orris BASE NOTES Sandalwood, Cedarwood, Musk, Oakmoss, Amber Slide8:  Also known as muguet, the leaves of this small herb are 10-15cm long with sheathed stalks. Leafless stems support white, bell-shaped, sweet-scented flowers (flowering period is May - June). Sweet, juicy sap is stored in the floral tissue and is attractive to bees. It is native to Europe, distributed over North America and Northern Asia and in England often grows as a wild flower. EXTRACTION None. Perfumers re-create its odor. BLENDS WELL WITH Blends well with any floral note, including freesia, rose, magnolia and jasmine. Slide9:  KENZO: PARFUM D’ETE Parfum d’Ete makes it summer year-round. The scent represents a light-filled dream. It is symbolic of embracing the world and endless freedom. Kenzo is inspired by a world of color, beauty and multi-culturalism. Life’s values and energy, as well as nature, are vibrantly endless sources of inspiration. TOP NOTES Lily of the Valley, Galbanum, Hyacinth MIDDLE NOTES/HEART Lily of the Valley, Jasmine, Peony, Rose, Carnation BASE NOTES Orris, Moss Slide10:  WILLIAM HAMILTON FLORAL SPEAKER Vice President, Perfumery STEPHEN HERMAN SESSION MODERATOR Vice President, New Technology www.stephen-herman.com CORPORATE HEADQUARTERS 1265 Kennestone Circle Marietta, GA 30066 770-427-8177 NJ FRAGRANCE STUDIO 130 Clinton Road Fairfield, NJ 07004 973-244-5880 www.affintl.com

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