Flirt Crowdsourcing Talentum 20080206

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Information about Flirt Crowdsourcing Talentum 20080206

Published on February 13, 2008

Author: brayrie

Source: slideshare.net

Description

The FLIRT model of crowdsourcing as presented in Talentum seminar 6th February 2008

Crowdsourcingin FLIRT-malli Modernin asiakasosallistamisen aakkoset Sami Viitamäki, eChannels, TeliaSonera Finland

Scale of Customer Activity Participants Business Depth of FOCUS Objectives Activity Scope of Organization Activity Capabilities

Scale of Customer Activity Participants Business Depth of FOCUS Objectives Activity Scope of Organization Social LANGUAGE Activity Capabilities Objects Organization Social Presence Interaction

Scale of Customer Activity Participants Business Depth of FOCUS Objectives Activity Extrinsic Scope of Organization Social INCENTIVES LANGUAGE Objective Activity Capabilities Objects Extrinsic Organization Social Intrinsic Presence Interaction Subjective

Creation & IP transfer Interaction & Legal RULES Scale of Customer Initiation Activity Participants Business Depth of FOCUS Objectives Activity Extrinsic Scope of Organization Social INCENTIVES LANGUAGE Objective Activity Capabilities Objects Extrinsic Organization Social Intrinsic Presence Interaction Subjective

Creation & IP transfer Creation & Platform Interaction & Legal Interaction Scale of Customer Monitoring & Initiation RULES TOOLS Activity Participants Action Business Depth of FOCUS Objectives Activity Extrinsic Scope of Organization Social INCENTIVES LANGUAGE Objective Activity Capabilities Objects Extrinsic Organization Social Intrinsic Presence Interaction Subjective

Company Customer Perspective Perspective WHAT? Strategic FOCUS WHY? WHAT? LANGUAGE WHY? Tactical INCENTIVES HOW? RULES HOW? Technical TOOLS

FOCUS

Scale of Activity Depth of FOCUS Activity Scope of Activity

Scale of Customer Activity Participants Business Depth of FOCUS Objectives Activity Scope of Organization Activity Capabilities

Scope

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales

Business areas Innovations Product development new existing Content generation Decision making Funding Marketing Advertising w-o-m Recommendations Distribution Sales

Scope of Activity

Answers central business needs? Business Scope of Objectives Activity

Answers Customer central Participants business needs? Suitable Business Scope of for ‘human’ Objectives Activity systems?

Answers Customer central Participants business needs? Suitable Business Scope of for ‘human’ Objectives Activity systems? Resources Organization committed Capabilities and capable?

Scale

Scale of Activity

Added cost vs. economies of scale? Business Scale of Objectives Activity

Added cost Customer vs. economies Participants of scale? Manageable Business Scale of by the Objectives Activity people?

Added cost Customer vs. economies Participants of scale? Manageable Business Scale of by the Objectives Activity people? Support for scaling across Organization organizational Capabilities borders?

Depth

Depth of Activity

Business benefits exceed added risk? Business Depth of Objectives Activity

Business Customer benefits exceed Participants added risk? Significance of Business Depth of control and Objectives Activity access sufficient?

Business Customer benefits exceed Participants added risk? Significance of Business Depth of control and Objectives Activity access sufficient? Organization Organization able to bear and Capabilities manage risk?

Creation & IP transfer Tools of Platform Interaction & Legal Creation Scale of Customers/ Tools for the Initiation RULES TOOLS Activity Participants Company Business Depth of FOCUS Objectives Activity Extrinsic Area of Organization Social INCENTIVES LANGUAGE Objective Activity Capabilities Objects Extrinsic Organization Social Intrinsic Presence Interaction Subjective

Social Objects

Social Interaction

7 Building Blocks of the social web Sharing Presence Conversations Identity Relationships Groups Reputation http://nform.ca/publications/social-software-building-block

Sharing Presence Conversations Identity Relationships Groups Reputation

Sharing Presence Conversations Identity Relationships Groups Reputation

Sharing Presence Conversations Identity Relationships Groups Reputation

Authenticity?

http://www.youtube.com/watch?v=5dzi_8Rscfs

Creation & IP transfer Tools of Platform Interaction & Legal Creation Scale of Customers/ Tools for the Initiation RULES TOOLS Activity Participants Company Business Depth of FOCUS Objectives Activity Extrinsic Area of Organization Social INCENTIVES LANGUAGE Objective Activity Capabilities Objects Extrinsic Organization Nature of Intrinsic Presence Interaction Subjective

What’s in it for the participant?

What’s in it for the participant? “Managing the marriage of money and nonmoney without making nonmoney feel like a sucker.“ Yochai Benkler

Creation & IP transfer Tools of Platform Creation and Interaction & Legal Sharing Scale of Customers/ Tools for the Initiation RULES TOOLS Activity Participants Company Business Depth of FOCUS Objectives Activity Extrinsic Area of Organization Social INCENTIVES LANGUAGE Objective Activity Capabilities Objects Extrinsic Organization Nature of Intrinsic Presence Interaction Subjective

Creation & IP transfer Creation & Platform Interaction & Legal Sharing Scale of Customers/ Monitoring & Initiation RULES TOOLS Activity Participants Action Business Depth of FOCUS Objectives Activity Extrinsic Area of Organization Social INCENTIVES LANGUAGE Objective Activity Capabilities Objects Extrinsic Organization Nature of Intrinsic Presence Interaction Subjective

C4 – The Groups

CREATORS CRITICS opportunity to show expertise critique & support co opinions & viewpoints status & confirmation nt n increased exposure io en content to report at co tf eg lle or ts gr ct in ag ive po & w n e io vi ev at & m al s on ua r fo ju ni tio in dg i op n m en t information & aggregation audience & joy of sharing CONNECTORS CROWDS

“Itekki Tekisin” User Generated Advertising Campaign Aug - Sep 2007

Tavoitteet

Tavoitteet • Nostaa brändin relevanssia ja ajankohtaisuutta sekä luoda kiinnostusta nuorissa kohderyhmissä

Tavoitteet • Nostaa brändin relevanssia ja ajankohtaisuutta sekä luoda kiinnostusta nuorissa kohderyhmissä • Tuoda katu-uskottavuutta peliin

Tavoitteet • Nostaa brändin relevanssia ja ajankohtaisuutta sekä luoda kiinnostusta nuorissa kohderyhmissä • Tuoda katu-uskottavuutta peliin • Olla luonnollinen osa nuorten ajanviettoa

Tavoitteet • Nostaa brändin relevanssia ja ajankohtaisuutta sekä luoda kiinnostusta nuorissa kohderyhmissä • Tuoda katu-uskottavuutta peliin • Olla luonnollinen osa nuorten ajanviettoa • Mahdollistaa hauska itseilmaisu ja kommunikointi

Tavoitteet • Nostaa brändin relevanssia ja ajankohtaisuutta sekä luoda kiinnostusta nuorissa kohderyhmissä • Tuoda katu-uskottavuutta peliin • Olla luonnollinen osa nuorten ajanviettoa • Mahdollistaa hauska itseilmaisu ja kommunikointi • Tukea Minun Sonera -pääviestiä: “Juuri sellainen kuin sinä haluat”

Ne vie meidän brändin... http://www.flickr.com/photos/nas-city/355756123/

Statistiikkaa

Statistiikkaa • Miltei 35000 uniikkia kävijää

Statistiikkaa • Miltei 35000 uniikkia kävijää • miltei 3500 taitelijaa

Statistiikkaa • Miltei 35000 uniikkia kävijää • miltei 3500 taitelijaa • ~10% osallistui luomisprosessiin

Statistiikkaa • Miltei 35000 uniikkia kävijää • miltei 3500 taitelijaa • ~10% osallistui luomisprosessiin • 4000 työtä julkaistiin

Statistiikkaa • Miltei 35000 uniikkia kävijää • miltei 3500 taitelijaa • ~10% osallistui luomisprosessiin • 4000 työtä julkaistiin • (400 jouduttiin eväämään)

Statistiikkaa • Miltei 35000 uniikkia kävijää • miltei 3500 taitelijaa • ~10% osallistui luomisprosessiin • 4000 työtä julkaistiin • (400 jouduttiin eväämään) • Saitilla keskimäärin kulutettu aika ~ 10 min.

Valittuja paloja...

Kiitos! Sami Viitamäki www.samiviitamaki.com sami.viitamaki@gmail.com

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