Flipkart, The brand

33 %
67 %
Information about Flipkart, The brand

Published on February 5, 2014

Author: shraddhasamant98

Source: slideshare.net

BY: Shraddha Samant Saloni Sawant 133 137

Over the years… 2007 2011 2012 • Over 10 million books. Now at your doorstep. • No Kidding. No worries. • Shopping ka naya address.

C O N S U M E R P R O B L E M S Are the products original? How do I pay? What about replacement ?? ??? Refund??? What if I don’t like it or if its damaged?

Positioning Strategy 2007-2011 •Creating Trust 2012-2013 •“THE” new address of shopping

The Positioning  Hinglish Language + Happening places =KOOLNESS • Trap them young • All three generations

What has actually worked for flipkart.com? • • • • • First Mover Advantage Service Supply chain; Logistics- Ekart Logistics Focus on depth instead of width of products Started off with books then moved to electronics, clothing (exclusive store for women)etc.

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Flipkart.com - Online Shopping India

Shop for electronics, apparels & more using our Flipkart app Free shipping & COD. Advertise; Gift Card; ... Together with our trusted brand partners, ...
Read more

Advertise with Flipkart | India's first end to end mobile ...

Flipkart Ads. India’s first end-to-end mobile advertising solution to connect you with the right transacting customer, help you build your brand and grow ...
Read more

Clothing - Brand Store Directory - Flipkart.com

Clothing - Brand Store Directory. List of All Brands for Clothing - Flipkart.com
Read more

Flipkart's 'Brand Story Ads' goes live - afaqs!

Flipkart, the Indian e-commerce firm, has on March 3, announced going live with Brand Story Ads which is a native, interactive story format with content ...
Read more

Flipkart: The Brand Rush Saga begins! | Milled

You may set your communication preferences here: We hope you enjoy receiving news and special offer emails from Flipkart.com. If you would prefer not ...
Read more

Flipkart takes the brand ads route for revenue | Business ...

Read more about Flipkart takes the brand ads route for revenue on Business Standard. Ropes in 50 leading brands to advertise on its platform
Read more

Flipkart - The Real Story | Brands & Beyond - YouTube

Flipkart - The Real Story | Brands & Beyond As e-tailer Flipkart became one of the largest e-commerce companies in the nation. Do Subscribe ...
Read more

Flipkart - Get latest flipkart by Brand Equity Industry ...

ETBrandEquity.com brings the latest interviews by the Brand Equity industry leaders. See their opinions, views & updates on the Indian Brand Equity Industry.
Read more

Flipkart ranked the 7th most influential brand in India ...

Flipkart ranked the 7th most influential brand in India, Amazon ranks 8th
Read more