Flickr: Choosing to Redesign In Stages

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Information about Flickr: Choosing to Redesign In Stages

Published on March 16, 2012

Author: pjk13



Flickr's product has scaled incredibly and increased in complexity over the past 8 years. We've begun the process of redesigning the site in stages, hitting the portions of the site with the highest engagement and greatest opportunities first. This presentation gives a quick explanation of why we've taken this approach and how we're managing the process.

choosing toredesign in stagesPhil KingDirector, Product Design@pkingdesign

re: Flickr We’re 8 years old, part of Yahoo since 2005 42 people work on Flickr - 4 designers, 6 FE’s, ~20 engineers total 6.8 billion photos, 73+ million members, 3.7 billion PV’s / month

Our product continues to scale and become more complexChallenged not on features, but on creating simplicity and beautyWe can’t re-envision the site through incremental feature launchesThe Need to Redesign

Complexity vs.A Big RedesignFlickr has over 1,600 page templatesUsers experience multiple parts of the product daily (uploader, photos, groups,organizer, search, sharing, etc). Not everything can be simplified away.We must modernize, simplify, and beautify: but how?

Redesign in Stages vs. One Big Release • risk of Frankenstein product • less UX fragmentation • frequent, smaller user churn • larger community impact • repeated PR bumps • single, big PR boost • faster time to market • long wait / no shipping • iteration & course correctionNo clear winner for every product. We chose stages for the speed tomarket and opportunities to iterate.

Ease of Use &Beauty 2012 2013 Redesign in Stages faster time to market with higher coordination cost simplify & beautify key experiences, but not everything mix of new visual style with old, must blend or accept inconsistency improve biggest inconsistencies as we go

Building BridgesIdentified design elements of existing product we’re happy with to preserve in new designsSet goals to achieve with new designsFrequent design reviews to ensure we’re pushing hard enough, building bridges to existing site experience

Last year we made thumbnail displays consistent across the siteGood functionality, design not modern enough

Now we’re shipping this: iterate design & functionality each time, improves everywhere we put itRolling out more places makes site feel newer, more consistentBuilding bridges with consistent typography, iconography, and colors

Our old, but very reliable uploadr

The new Uploadr - totally new design, rich functionalityMust build bridges to existing design language through iconography, type, color etc.

Thanks! Phil King @pkingdesign

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