Published on March 9, 2014
G O O D F O R YO U 1
C O M PA N I E S A R E D E E P LY INTERCONNECTED WITH SOCIAL issues ENVIRONMENTAL issues 2
C O N S U M E R S WA N T TO B U Y F R O M C O M P A N I E S T H AT A R E G O O D F O R U S B U T I T ’ S H A R D TO D I S C E R N T H E HEROES FROM THE PRETENDERS 3
G O O D F O R U S I S T H E H E A LT H Y C H O I C E LABEL FOR CONSCIOUS CONSUMERS 4
ONLINE AND PRINT C E R T I F I C AT E L I C E N S I N G Online Certificate Print Certificate License Fee: 8,000 License Fee: 16,000 SME Fee: 2,000 SME Fee: 4,000 5
M A R K E T P OT E N T I A L Chinese organic production is expected to rise by over 30% in the next decade 1. Bio Fach Shanghai, 2013, file:///Users/chrisjensen/Downloads/ Development_and_Policy_of_Organic_Market_in_China.PDF Up to 60% of Chinese and Indian consumers are influenced by ethical labels 2. Datamonitor, 2011 http://www.ats-sea.agr.gc.ca/inter/6153-eng.htm 6
100,000 10,000 30 7
Content Everywhere Experience 8 Community
Google Rich Snippets Easy Posting and Sharing 9 Embeded Content
Personal Beautiful Interconnected 10
Sharing Curating 11 Content
C O M P E T I TO R S Stories Community 12 Experience
Hackathon Galvanise talent and funding towards Raises awareness of the Good for Us brand 13 Grow a community of interested artists/ designers
Funding Sought YEAR 1 YEAR 2 YEAR 3 Total Online Certificates X X X Total Print Licenses X X X TOTAL REVENUE X X X Development & Maintenance X X X Infrastructure X X X Salaries and Employment expenses X X X Sales Commissions X X X Marketing X X X Professional services, office & T&E X X X TOTAL COSTS X X X NET REVENUE X X X 14
SCALABILITY ENGAGEMENT Automated Data Updates Multiple Credible Sources Stories & Gamiﬁcation Manual Research Ethical Consumer Guide VA L I D I T Y Scientiﬁc analysis credible sources. Semi-active community Manual Research High - Reputable Sources Low – Data only Medium - High High – Reputable sources. Low – Data only Reliant on crowd sourcing Wiki, susceptible to bias Lack of community Crowd sourced opinions General public opinions Community declining Manual Research Sources not published Low - Data only 15
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