Published on October 23, 2014
1. for B2B Results Tina Clark, Brian Rapp October 22, 2014
2. Why Linkedin for B2B? 1
3. Five Ways To Use LinkedIn for B2B Results 2 Profile and Page Optimization $ Content Marketing Groups Paid Media Research
4. Profile Optimization Include a profile picture Write a strong description and think keywords Be as detailed as possible Update profile frequently Collect and give endorsements Ensure consistency across sales force 3
5. Business Page Optimization Populate all visuals and info Use target SEO words in description Consider showcase pages for campaigns, industry segments, etc. Add link to collateral, email signature, etc. Engage employees to share page and updates 4
6. Types of Content Educational / Promotional Created / Curated 5 Maintain cadence Balance content (ex: 80/20) Be useful, inspiration, and motivational Keep it snackable Evaluate and adjust TIPS
7. Groups Participate in and/or create groups Provoke and stimulate online conversations Meet industry colleagues Grow connections Boost thought leadership 6 Be forward thinking Stay focused and relevant Don’t promote – help, inform and engage TIPS
8. Paid Media Ads Promoted Posts Premium Accounts: InMail and more 7 Run multiple ads at once to test Run in short campaign flights Use images with human faces TIPS
9. Prospect Data and Research Use Search to find the right decision maker at the right company. 8 Look for pride points, stats, or common interests you can reference to make your message more relevant. Address key interests and responsibilities in your communications. Look at the connections that you and the prospect might share and use those connections to your advantage.
10. Great Links The Sophisticated Marketer’s Guide to LinkedIn How to Create a Content Marketing Strategy 9 Linkedin; 22 Ways to Dominate LinkedIn Sales Navigator
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