Five Ways to Use LinkedIn for B2B Results

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Information about Five Ways to Use LinkedIn for B2B Results
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Published on October 23, 2014

Author: robertssocial



LinkedIn is fast becoming THE channel for B2B Marketing - whether making sales connections or establishing your company as a thought leader, LinkedIn is the place to make those valuable connections. Tina Clark and Brian Rapp from Roberts Communication in Rochester, NY outline five ways to use and maximize this channel for B2B results.

1. for B2B Results Tina Clark, Brian Rapp October 22, 2014

2. Why Linkedin for B2B? 1

3. Five Ways To Use LinkedIn for B2B Results 2 Profile and Page Optimization $ Content Marketing Groups Paid Media Research

4. Profile Optimization  Include a profile picture  Write a strong description and think keywords  Be as detailed as possible  Update profile frequently  Collect and give endorsements  Ensure consistency across sales force 3

5. Business Page Optimization  Populate all visuals and info  Use target SEO words in description  Consider showcase pages for campaigns, industry segments, etc.  Add link to collateral, email signature, etc.  Engage employees to share page and updates 4

6. Types of Content  Educational / Promotional  Created / Curated 5  Maintain cadence  Balance content (ex: 80/20)  Be useful, inspiration, and motivational  Keep it snackable  Evaluate and adjust TIPS

7. Groups  Participate in and/or create groups  Provoke and stimulate online conversations  Meet industry colleagues  Grow connections  Boost thought leadership 6  Be forward thinking  Stay focused and relevant  Don’t promote – help, inform and engage TIPS

8. Paid Media  Ads  Promoted Posts  Premium Accounts: InMail and more 7  Run multiple ads at once to test  Run in short campaign flights  Use images with human faces TIPS

9. Prospect Data and Research Use Search to find the right decision maker at the right company. 8 Look for pride points, stats, or common interests you can reference to make your message more relevant. Address key interests and responsibilities in your communications. Look at the connections that you and the prospect might share and use those connections to your advantage.

10. Great Links The Sophisticated Marketer’s Guide to LinkedIn How to Create a Content Marketing Strategy 9 Linkedin; 22 Ways to Dominate LinkedIn Sales Navigator

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