Five Ways to Find Customers On Facebook

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Information about Five Ways to Find Customers On Facebook
Social Media

Published on March 10, 2014

Author: jimmyk69

Source: slideshare.net

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92% of business owners say that social media works. Here are five ways to find customers on Facebook

5 WAYS TO FIND CUSTOMERS ON FACEBOOK YOUR NAME & YOUR WEBSITE

#1 SHARE QUALITY CONTENT

Here are some useful content ideas:

Here are some useful content ideas:  How to guides

Here are some useful content ideas:  How to guides  Video Q&A sessions

Here are some useful content ideas:  How to guides  Video Q&A sessions  Common myths and misconceptions debunked

Here are some useful content ideas:  How to guides  Video Q&A sessions  Common myths and misconceptions debunked  Money and time saving tips that are relevant to your audience

Here are some useful content ideas:  How to guides  Video Q&A sessions  Common myths and misconceptions debunked  Money and time saving tips that are relevant to your audience  Jokes, memes and inspirational stories related to your product or service

Bonus tip! Post on Saturdays at noon. Post 3-4 times per week.

#2 RUN A CONTEST

What do people have to do in order to win, and what will they win?

Make it go viral…

Make it go viral…  Get as many of their friends to share your contest with their friends

Make it go viral…  Get as many of their friends to share your contest with their friends  Ask people to share or like your contest as a base requirement for entry.

Make it go viral… Ask them to participate with an opinion, or contribution, to existing content on your page.

Viral competition idea #1

Viral competition idea #1  Start a story and ask each person to add a small paragraph in the comments section.

Viral competition idea #1  Start a story and ask each person to add a small paragraph in the comments section.  Each new section should continue the story from where the previous person left off.

Viral competition idea #1  Start a story and ask each person to add a small paragraph in the comments section.  Each new section should continue the story from where the previous person left off.  The person who adds the best “twist” to the story wins the competition.

Viral competition idea #1  Start a story and ask each person to add a small paragraph in the comments section.  Each new section should continue the story from where the previous person left off.  The person who adds the best “twist” to the story wins the competition.  This really engages people and encourages them to keep coming back to read other people’s contributions and see if their own contribution was well received.

Viral competition idea #2

Viral competition idea #2  Start by asking for people’s opinions on a hot or controversial topic in your industry.

Viral competition idea #2  Start by asking for people’s opinions on a hot or controversial topic in your industry.  People love sharing opinions and are more likely to share their opinion with their friends, once they’ve posted to your page.

Viral competition idea #2  Start by asking for people’s opinions on a hot or controversial topic in your industry.  People love sharing opinions and are more likely to share their opinion with their friends, once they’ve posted to your page.  The winner is drawn randomly from all the entrants.

#3 USE “CONTENT GATES”

What are content gates? When you post a really sought after piece of content, you can increase the amount of shares and likes you get by using “content gates.”

What are content gates? More specifically, these are referred to as “like gates” or “share gates” on Facebook and they prompt people to like or share your post content before they can get access to it for themselves.

Type of content you can “gate”  High value reports or articles What type of content should you “gate”?

Type of content you can “gate”  High value reports or articles Type of content you can “gate”  High value reports or articles

Type of content you can “gate”  High value reports or articles Type of content you can “gate”  High value reports or articles

Type of content you can “gate”  High value reports or articles

#4 MIX IT UP

Few local businesses are integrating the power of Facebook into their existing channels… …. and that’s a mistake!

Mix it up…  Promote your Facebook Fan Page URL on all advertising, instead of your website

Mix it up…  Promote your Facebook Fan Page URL on all advertising, instead of your website  Run coupons and other deals as Facebook exclusives

Mix it up…  Promote your Facebook Fan Page URL on all advertising, instead of your website  Run coupons and other deals as Facebook exclusives  Ask current email subscribers and walk in customers to like your page for a discount or freebie gift (either by sending them a link, or asking them to scan a QR Code from their smartphone when instore)

Mix it up…  Promote your Facebook Fan Page URL on all advertising, instead of your website  Run coupons and other deals as Facebook exclusives  Ask current email subscribers and walk in customers to like your page for a discount or freebie gift (either by sending them a link, or asking them to scan a QR Code from their smartphone when instore)  Promote Facebook contests in traditional media (newspapers, flyers) and on your website, to ramp up the volume of entrants and number of likes and shares your page gets

#5 RUN NEWS FEED ADS

News feed ads are your friend! High visibil Fully customizable and interactive

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