Five Telemarketing Tips from Olympics

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Information about Five Telemarketing Tips from Olympics
Business & Mgmt

Published on February 13, 2014

Author: AAyuja

Source: slideshare.net

Description

The winter Olympics are in full flow at Sochi. We used the occasion as an inspiration to derive some learning’s out of an event of such stature. Our sport is called cold calling!

Five Telemarketing Tips from Olympics Visit us at www.aayuja.com *Via GSA  Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. Meet Goals, Beat Competition, Exceed Expectations AAyuja © 2013

1 Get on the phone! Sometimes it is fear of failure. Sometimes fear of rejection. Often, they wait for the perfect time including when their lovely website or brochure is finally completed. The key is not to wait. Get on the calls and smile when you dial. Nothing beats action and motivation. That doesn’t mean you should wing it. Olympic analogy: If you aren’t in the stadium you can’t win the gold medal! You need to prepare but make a positive commitment to make the calls. AAyuja Internal and Confidential © 2012

2 Understand your target market The best campaigns fail if you don’t know who to target. You can be the best in your sector but if you call the wrong prospects, you have no chance. So, identify the sector you have the best chance of serving and use this as your base for getting a good list with names, job roles and numbers in the location in which you want to operate. Olympic analogy: If you are the favorite for the gold medal in the rifle shooting at the Olympics as you have the best rifle and are the best shot, don’t fire in the wrong direction at the wrong target as you will definitely not win the gold and end up with nothing!

3 Allocate practice time for calling and You need to practice calling and fall flat on your face a few times if you are to succeed in getting prime opportunities to grow your business. Make sure you role play with someone if you can. If you can’t, just get going and see what works and what doesn’t. Olympic analogy: If you want to reach your goal, you need to put in the miles on the phone. It is widely reported that Edison once said “I have not failed 1,000 times. I have successfully discovered 1,000 ways to NOT make a light bulb.“ The more you practice calling, the better your likely result.

4 Learn effective techniques telemarketing There is no doubt that good telemarketing techniques and tips play a role in cold calling success. Whether that is getting past the gatekeeper or handling objections effectively, it is important to upgrade your skills so that you know how to handle the blocks when they are in your way. Olympic analogy: It makes no sense to crash through the hurdles time after time. A good coach and some lessons in how to quickly leap over hurdles will help you reach your goal much quicker and without bruised knees!

5 Keep going till the finish Telemarketing can be described as a marathon not a sprint especially for the larger opportunities. They don’t happen overnight and usually not on the first call. Olympic analogy: Every athlete records their performance so they can evaluate how they can improve. They review the past and make sure they keep going until they reach the finishing line. Check when would be a good time to follow up with the prospect again and diarize that call. Make good notes from the initial call and refer to these when calling back. Don’t give up before you reach your telemarketing goals. The next call back could result in a £250k order!!

5  Keep going till the finish Telemarketing can be described as a marathon not a sprint especially for the larger opportunities. They don’t happen overnight and usually not on the first call. Olympic analogy: Every athlete records their performance so they can evaluate how they can improve. They review the past and make sure they keep going until they reach the finishing line. Check when would be a good time to follow up with the prospect again and diarize that call. Make good notes from the initial call and refer to these when calling back. Don’t give up before you reach your telemarketing goals. The next call back could result in a £250k order!!

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