Five lessons in real estate communication

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Information about Five lessons in real estate communication

Published on July 9, 2009

Author: hooox



The real estate market is at the verge of a paradigm shift after years of traditional thinking. Successful real-estate developers understand the need for a dialogue-based and innovative marketing strategy.
Based on years of expertise, hooox presents five essential lessons to help real estate developers turning their BRICKS into BRANDS.

hooox Real Estate Communication


Background FOUNDATION in 2005 ENTREPENEURIAL SPIRIT Evolved from a multi-market platform start-up to a highly focused niche player with strong growth objectives TECHNOLOGICAL FOCUS Located at iCubes (incubator) to stimulate crosspollination with academic research centers. Permanent monitoring of real estate technologies (geographic information systems, social networks, ..) TEAM of EXPERTS Strategic communication experts Creative & artistic talent Technical talent in web, 3D, video, Photo, design, copywriting, … Event Organisators and PR

Services EXCLUSIVE FOCUS on Real Estate communication: Market leader in Belgium Marketshare of 25% within the TOP100 developers International ambitions TYPES OF MISSIONS: TRUST: speed-up “sales on plan” PACKAGE: Transform your projects into investment CONVINCE: local authorities, neighborhood, PPS, ... REBRANDING: re-market empty assets


USP’s FAST Market knowledge & understanding BETTER One-stop-shop & overall vision COST EFFECTIVE All skills integrated into one organization/ one point of contact ROI Early partnership benefits your return & avoid pitfalls CROSSPOLINATION Our broad market visibility brings people together


Services & Approach

A proven Methodology

Different types of missions

FIVE lessons in realestate marketing

1.Think beforeyou act Define target groups DefineUSP’s & ESP’s Marketresearch on Alternatives & Pricing Communication plan & marketing tools Media planning & buying Communication Plan Ressource allocation Engage a dialogue through social networking

2. Turn bricksintobrands

3. Unleash the power of 3D

4. Engage dialogues online

5. Leverage your location

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