Five Forces Impacting Marketing

50 %
50 %
Information about Five Forces Impacting Marketing
Marketing

Published on December 18, 2013

Author: luannetierney

Source: slideshare.net

Description

Technology is changing so fast that old marketing techniques are being left behind. We need new strategies to market effectively--and they will be shaped by these five forces.

FIVE%FORCES%IMPACTING%MARKETING% % LUANNE%TIERNEY,%Vice%President,%World0Wide%Partner%Marke4ng% LORAINE%ANTRIM,%Co0founder,%Core%Ideas%Communica4on%

The%Marke:ng%Landscape%is% Changing%Drama:cally%

WHY?%

Technology%is%Changing%SO%FAST%

What does this mean for technology marketers?

We%Can’t%Market%The%Way%We%Used%To% Old%Strategies%Won’t%Grow%Sales%

Need%New%Strategies%To%Market% Need New Strategies To Market Effec:vely%Or%Be%LeP%Behind% Effectively Or Be Left Behind Need New Strategies To Market Effectively Or Be Left Behind

5%Market%Forces%Igni:ng%This%Change% Embrace%To%Accelerate%Marke:ng%AND%Sales%

SOCIAL%MEDIA% BIG%DATA%% CLOUD% NEW%DECISION%MAKERS% SALES%&%MARKETING%ALIGNING%

Forces%Igni:ng%Marke:ng%Change% CLOUD%

You’re%Already%Using%the%Cloud% Low%Cost,%Increase%Your%Capabili:es% !  Search%Engines% !  Social%Media:%Facebook,) Twi-er,)YouTube) !  Share%photos:%Instagram,) Flickr,)Picassa) !  Google%Docs%&)Photoshop% But%REAL%Advantage%Is%Use%Cloud%To%Tie%Marke:ng%to%Sales!%

THINK CLOUD FOR SALES ENABLEMENT %%Web%Analy:cs% Email% Marke:ng% Contacts% Webinar%AVendees% Customers%on% Social%Media%

What%Else%Can%You%Do%With%% Cloud%Marke:ng?% Work%with%experts% or%execu:ves% virtually% Listen%to%customer’s% online%concerns%&% respond%right%away% (Hootsuite)% Share%:mely%customer% data%with%sales%(Eloqua)%% Automate%crea:ng,% publishing%&%managing%of% social%media%content% (HearSaySocial)%

Hundreds%of%Cloud%Marke4ng%Companies%

Forces%Igni:ng%Marke:ng%Change% Social%Media% % % Marke:ng%&%Sales% Alignment%

Social%Media%Presence% Is%a%“Must%Have”%

Let%Sales%Teams%Know%What%You’re%Doing% With%Social%Media% Align%Marke:ng%&%Sales%Ac:vi:es%With%Joint%Strategy%

Selling%With%Social%Media% Marke:ng%&%Sales%Work%Together%to%Target%Prospects%via%Social%Media% % Which social channels will we use? What conversations should we start? What content will we share? How will sales follow up?

Social%Selling%Results% From%Analyst%Firm:%The%Aberdeen%Group%

YOU%NEED%HELP%

Forces Igniting Marketing Change NEW DECISION MAKERS & BUYERS

NEW%INDUSTRY%INFLUENCERS% !  Buying%decisions%made%with%input%from%many%decision%makers% !  Many%are%younger%&%expect%social%media%interac4ons% !  Some%come%from%ver4cals%(doctors,%police,%educators%etc.)% !  They%have%different%expecta4ons%for%content%&%engagement% !  For%many,%mobile%is%their%first%choice%

Forces%Igni:ng%Marke:ng%Change%

The%World%IS%Mobile% Customers%Look%At%Your%Site%With%Their%Phone% % They’re%Leaving%Valuable%Informa:on%About%Their%Interests%

73% OF EXECUTIVES USE MOBILE AS PRIMARY COMMUNICATION TOOL Forbes%2013%

Do%You%Have%A%Strategy%to%Capture%Data?%

Do%You%Have%a%Strategy%to%SHARE%Data%With%Sales?% Share%

Use Customer Data To PERSONALIZE Content

Personalize%Content%

SERVE%RELEVANT%CONTENT% ALIGNED%TO%CUSTOMER%INTERESTS% %%%%%VIRTUALIZATION% MOBILE% SECURITY% %%%%%CLOUD% Engage%Sales%in%the%Process!%

Help%You%Gather%Customer%Data%

5%MARKET%FORCES% SOCIAL%MEDIA% BIG%DATA%% CLOUD% NEW%DECISION%MAKERS% SALES%&%MARKETING%ALIGNING%

The%Changing%Face%of%Marke4ng:% New%Employees,%New%Skills%

3 Actions n Alig o gy t keting e t r a t Ma r S a v e al e s & H 15 minutes @ day! S 1. Commit to 15 minutes @ day! 1. Commit to 2. Get aa professional photo 2. Get professional photo te 3. Complete your nalize Coon nt for erso profile on Pyour profilen 3. Complete Customers Xing or LinkedIn Xing or LinkedIn Engag e Sales F orce

THANK%YOU%

Add a comment

Related presentations

Related pages

Branchenstrukturanalyse (Five Forces) nach Porter

Die Branchenstrukturanalyse dient der Bestimmung der Attraktivität einer Branche Hierzu werden die fünf Komponenten der Branchenstruktur („Five Forces ...
Read more

Branchenstrukturanalyse – Wikipedia

Die Branchenstrukturanalyse nach dem Fünf-Kräfte-Modell (engl. five forces) ist im strategischen Management ein von Michael E. Porter entwickeltes ...
Read more

Porters Five Forces kurz und knapp | Strategie | Marktding

Einsatz von Porters Five Forces, der Branchenstrukturanalyse, zur Analyse der externen Einflussfaktoren im Rahmen der Strategieentwicklung
Read more

5 External Forces That Affect Sales and Marketing Success

There are five major external forces that affect your sales and marketing efforts. They operate outside of any specific organization and companies are, for ...
Read more

The Five Competitive Forces That Shape Strategy - hbr.org

Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less ...
Read more

5 Forces Impacting Retail Sustainability · Environmental ...

5 Forces Impacting Retail ... The five forces impacting retail each carry unique pressures and ... delivery patterns and even marketing.
Read more

Using Porter's Five Forces when creating your marketing ...

Using Porter’s Five Forces when creating your marketing plan. ... Porter’s Five Forces can assist us to better understand these dynamics in a more ...
Read more

Environmental Forces of Marketing - BrainMass

Environmental Forces of Marketing: The three marketing environment forces identified for this type of product/service will include the following:
Read more

Five-Forces-Modell Definition | Gründerszene

Das Five-Forces-Modell ist ein Hilfsmittel zur Strategieanalyse in der unternehmerischen Planung.
Read more