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Fitc 2014 Amsterdam - Digital Publishing opportunity for Creative Agencies

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Information about Fitc 2014 Amsterdam - Digital Publishing opportunity for Creative Agencies
Design

Published on March 5, 2014

Author: mchaize

Source: slideshare.net

Description

When creatives hear “digital publishing”, they think “press & magazines”. Indeed, all major magazines are using digital publishing technologies to distribute their magazines on tablet devices. Today, creative agencies use these technologies to create engaging and expressive applications for their customers.

During this presentation you will learn how designers and agencies can create applications on iPad devices for their customers using the Adobe Digital Publishing Suite. The ROI is impressive and the user experience very rich; it’s a fantastic new service that agencies can add to their existing portfolio of services.
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The Digital Publishing Opportunity for Creative Agencies Michaël Chaize | Adobe Creative Cloud Evangelist © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Appliness Michaël Chaize CreativeDroplets.com Digital Magazine for Web Developers @mchaize © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Appliness (available on the AppStore & Google Play)

Digital Publication ? (iBook, ePub, DPS) Adobe DPS ? © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

AGENDA WHY DIGITAL PUBLISHING DPS FOR MAGAZINES NEW BUSINESS OPPORTUNITIES DEMONSTRATION NEW FEATURES AND INSPIRATION © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

! “Traditional” Designer © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Paper - Solids - Text - Images © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Caroline Grohs © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Caroline Grohs © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

! “Interactive” Designer © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. - Hyperlinks / Buttons - Slideshow - Image Sequence - Audio & Video - Panorama - Pan & Zoom - Web content

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8

Magazines © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

20% other 80% 80% DPS © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Top Grossing iOS Newsstand Apps
 are on DPS

! Only for magazines ? © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

RENAULT CAPTUR LIVE THE LIFE YOU WANT TO LIVE Consumer Goods (Enter Renault’s world at www.renault.tv) DRIVE THE CHANGE © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Financial Services © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

B:B © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Brand Affinity © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

EDUCATION EDUCATION © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ©2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

DEMO © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe DPS New features © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Customized Experiences © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Restricted Distribution © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Push Notifications Segmented text notifications (v29) © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Browser © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. iPad (all generations) iPhone & iPod Touch Amazon Kindle Fire HD Android

3% Android DPS Downloads by Platform 97% iOS © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

DPS on iOS7 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

iOS 7 Airdrop in DPS © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Welcome Screen for iOS v29 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Camera API © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

DPS on Android Phones & Tablets © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

EXPERIENCE MANAGER © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

WORDPRESS © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. DRUPAL

Analytics © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Extend with HTML5 Andrew Trice © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

INSPIRATION dpsgallery.adobe.com © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

BUSINESS OPPORTUNITIES RICH MEDIA EXPERIENCE DESIGN DRIVEN PROJECT R.O.I - DPS vs NATIVE B2B, B2C, B2E © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Michaël CHAIZE mchaize@adobe.com RENAULT CAPTUR LIVE THE LIFE YOU WANT TO LIVE THANK YOU (Enter Renault’s world at www.renault.tv) DRIVE THE CHANGE © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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