First phase insights d pershad 2015 02

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Information about First phase insights d pershad 2015 02

Published on September 29, 2015

Author: Dpershad


1. Do you need to distil insights from a mountain of research studies and marketing plans, but don’t have the resources? I deliver insights for the first phase of your marketing planning. I do this for individual company business units, as well as across the enterprise. The first phase of your planning usually begins with reviewing your past research and plans Whether your team is developing their annual marketing plan, or working on the “discovery” phase of a new initiative, it usually begins with a business review, situation analysis, or environmental scan of the industry that you compete in. You need time and resources to review, analyze and distil your learning This can involve reviewing, distilling, and integrating insights from a large number and variety of documents, such as market research studies, marketing plans, brand strategies, segmentation studies, and industry research. It takes dedicated time and effort to do this right, but may not be possible for your overstretched marketing managers, who are trying to keep up with ongoing marketing plans and campaigns. How I can help • You get an experienced, dedicated resource to ensure that you’ve captured the insights from your past marketing efforts • You free up your marketing managers to focus more on developing their marketing strategies • You get your distilled marketing insights in a timely and cost-efficient fashion How I work with you • Once we’ve established contact, I conduct a quick needs assessment to confirm what you need – This can also be done with one of your managers • I then present you with a statement of work and project plan with a cost estimate, for your review and approval • I confirm the team or management lead that I’ll be working with on a day-to-day basis – I work as an extension of your team • I provide you and your team with regular updates on the work being done Contact me for more information: Email: Phone: 416.925.6536 Web: First Phase Insights – Helping companies make sense of their past marketing learning.

2. What I deliver Depending on your needs, I can deliver the following solutions quickly and cost-efficiently: • Integration of insights from past market research • Marketing analysis and insights o Competitive market, advertising, and brand analysis o Discovery work prior to project initiation o Business Reviews o Environmental scans o Brand audits and value proposition development o Marketing plan development What makes me different? • Extensive cross-disciplinary and cross-industry experience, which provides a unique and creative perspective on the marketing issues being addressed. • My background includes market research, planning, advertising, brand strategy, and social media marketing • My cross-industry experience includes roles in the ad agency, financial services, and packaged goods sectors • Relevant experience, which includes marketing and research analysis for: o Retail o Automotive o Financial Services o Telecommunications - What Clients Say "I had the pleasure of working with Deepak on a couple of projects with Ford Automotive while working at Y&R. Deepak was able to take a number of data points, research and competitive analysis and collect them into thoughtful and insightful recommendations. His work is outstanding and his approach highly professional. I would highly recommend Deepak to any company looking for true insights and fact driven recommendations." - Linda Frey, SVP, Brand Leader at Blue Hive Canada ‘I’ve had the opportunity of working with several consultants during my career both as a client- side and agency professional. I can state with absolute assurance, that Deepak is one of the most accomplished professionals that I have ever worked with. What Clients Say His ability to quickly gather data and then distill it into relevant and impactful insights is top-of- class. He has supported work for me across a spectrum of financial services, retail and automotive sectors and I can recommend him to anyone looking to leverage sharp intellectual capital and pragmatic analysis.’ - Paul Allamby, Chief Marketing Officer, Mirum Agency About me (Deepak Pershad) I am a knowledgeable marketing professional, with over 20 years' experience with companies such as J. Walter Thompson, Kraft Foods, CIBC, RBC Financial Group, and TD Bank Financial Group. My experience includes research analysis, brand and advertising strategy, cross-functional management, and marketing planning. My focus is on turning marketing information into accurate and actionable insights, and presenting them with clarity. I manage my own consultancy, Insights by Design Inc. I Deliver Actionable Insights for Planning. 2/ While developing a recommendation for new brand architecture for a major retail client, Deepak helped me with the integration of strategic insights from past research studies, best practices assessment, and developing an interviewer guide for client stakeholder interviews. I can recommend Deepak for anyone looking for strategic brand, research, and marketing analysis, in the financial services and retail. Karla Congson* Vice-President, Chief Marketing Officer at Dundee Corporation (*Karla was with another company at the time of this assignment)

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