Published on October 9, 2009
Social Media for Business Waste of Time or Winning Strategy?
Do You Have Time For This?
Riding Technology Waves
Choices, Choices, Choices
The Big Three
Have you heard this one? “Social media is a fad. Like CB Radio.” “Our CEO wants a blog.” “Make sure our employees can’t access Facebook Or YouTube. Or LinkedIn.” “We need a Facebook fan page.” “Just put it out there, they will use it.” “Which of you whiny, ungrateful $#@ posted thi
Substance or Snake Oil?
Exercise: Google Yourself
HY SOCIAL MEDIA MATTE 57% of all adults have a social media proﬁle 50% of all social networkers check sites every d Twitter use growing at 400% per year Facebook is #2 destination on the web Average Facebook user has 120 friends 850 million photos updated to Facebook each m Numbers we can’t ignore
The Business Case Inside the company Outside the compan • Employee collaboration • Marketing & PR • Knowledge management • Customer service • Employee engagement • Recruiting/HR • Executive communications • Professional networking
Inside Your Organization “Social software is a trend that cannot b ignored. It is bringing about fundamental kob change to the way people expect to lsen, communicate with one another. elsen rman oup Companies cannot use social tools with their customers and not also allow their employees to utilize them.” ers spend most of their time on other sites
Social Media Players: Interna • IT • Employees • HR and Beneﬁts • Departments • Training • Project Teams • Governance • Vendors / Contractors • Management Role-based personalization
Social Media Players: Externa • Marketing • Customers • Communications • Prospective customers • Public Relations • Press • Community Affairs • Industry analysts • Customer Support • Prospective employees • HR/Stafﬁng
Leverage LinkedIn • Create or update your professional proﬁle • Create a company proﬁle • Reach out to your network • Answer questions • Join Groups (start with NAPMW)
Have Fun In Facebook • Create or update your social proﬁle • Group your friends into LISTS • Use Search • Throttle down your privacy as needed • Try applications (but share SLOWLY) • Join Groups, Fan causes you care about
Try Twitter • Start with searches • Practice active listening • Follow your gurus • Retweet customers and inﬂuencers • Talk about your passions
• Claim your proﬁles • Be real • Jump in and try it, small steps • Have goals and a simple plan • Pilot, fail fast • Share juicy content • Budget for community management training
Twitter: @ﬁrecatsue LinkedIn: susanprice Facebook: http://proﬁle.to/susanprice ﬁrecatstudio.com email: susan@ﬁrecatstudio.com
kedIn Group edin.com/groups?gid=109439 rch=NAPMW (Groups) tter ne yet… ch.twitter.com Search = NAPMW, Mortgage ebook Groups book.com Search=NAPMW NAPMW IN SOCIAL MEDIA
QUESTIONS & DISCUSSION
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