Published on February 28, 2014
Finding your ! mustache! by jeph maystruck
let’s start a ! business
we don’t need to go to a bank for ﬁnancing
we don’t need an expensive credit card terminal
you don’t need to hire people
you don’t need a building or pay for an entire ofﬁce
now lets celebrate!
we don’t need a taxi
we don’t need to stay at a hotel
we don’t have to go to a restaurant
our world has changed
we’re getting smarter
the ﬂynn effect
what happened to the media?
do you believe ! everything see on ! tv?
what is the most ! powerful form of! marketing?
word of mouth is still the most powerful form of marketing. ! it’s just easier now
there are only two types of businesses! the cost leader or the differentiator
what’s your mustache?
In 2003 – 30 people in Australia In 2011 – Canada was the largest contributing nation In 2012 – 1.1 million mustaches & $146 million raised
someone very high up in westjet, approved ﬂight attendants telling jokes on ﬂights. your company can be fun, it’s a choice after all.
one person caring can change an entire company
people only go online for two to solve a problem or entertain themselves. reasons,
you can’t change your “brand” you can only inﬂuence it.
true leadership is the willingness to fail and the courage to admit it
go do something impossible
e-mail: firstname.lastname@example.org! website: www.strategylab.ca! twitter: @jephmaystruck!
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