Finding Success: Social Media

50 %
50 %
Information about Finding Success: Social Media
Business & Mgmt

Published on December 4, 2008

Author: cdaitch



I wanted to simplify the relationship between presentation and reader via strong metaphorical images and thoughts regarding social media.

Finding Success: Social Media Craig Daitch 4/28/08

Let’s face it, the old way isn’t working.

Without change we run the risk of repetition for repetition’s sake.

Social media changed everything.

Social Media enables anyone to have an opinion.

Social Media is predicated on value to its audience. credible useful reachable valuable desirable usable accessible findable

Key Tenets of Social Media

Listen to your audience.

Engage your audience.

Be Authentic. Never Hide The Real You.

Go Ahead. Spark A Conversation.

That single spark can ignite fireworks.

Identify your greatest advocates.

Your greatest advocates will carry your message.

It’s up to you to amplify their affinity.

The two defining principals of social media


Social media users are emotionally connected to their communities

The stronger the relevance, the greater the possibility of attracting the attention of the masses.

Relevance can be learned through carefully monitoring your social campaigns.

By watching how users value specific content you can easily get a grasp for what appeals to them.


Distribution involves designating your messengers and providing support.

“It’s not how influential each person is, it’s how influenceable everyone else is. If society is ready to embrace a trend, almost anyone can start it.” -Clive Thompson

Influencers lend credibility to your message.

Influencers escalate the viral process.

You can prepare for viral but don’t expect it.

Case Study: Diet Coke vs. Mentos

By now we all know the story…

$10,000,000 in estimated exposure gained from the viral video.

So how did Mentos get it so right?

While Coke got it wrong…

Mentos partnered with Youtube

Coke created the “Coke Show”

Attracted over 300 submissions, which have been viewed more than 400,000 times!

35 videos, with none getting more than 2,000 views.

Conclusions? Be ready. Be real. Be agile. Be yourself.

contact: craig daitch email: blog:

Add a comment

Related presentations

Related pages

Advisers finding more social media success

A majority of advisers also think social media has cut the time to close a prospect. “The use of social media by the financial adviser community has ...
Read more

Finding Success in Social Media | Search Engine Watch

Profiles on social media sites can be used for reputation management, or the sites themselves can be used for general link-baiting.
Read more

3 Small Businesses That Found Social Media Success

Here are 3 small businesses that have found social media success. Learn how they found success on social media.
Read more

Book Marketing: How 4 Authors Are Finding Success With ...

Andy Meek is a senior business reporter for The Memphis Daily News. You can follow him on Twitter @AndyMeekTN. The book industry is in upheaval ...
Read more

Finding Success on the Social Media Grind - Kwikturn Media

Working with social media has taught me plenty of do’s and don’ts when it comes to the different platforms. Inactivity and infrequent updating are the ...
Read more

Finding Success on Social Media - Millyard Communications

BusinessNH Magazine - New Hampshire's statewide monthly business publication.
Read more


SUCCESS Insider Podcast ... Social Media; Your Website; Well-Being . Well-Being; Brain Hacks; Giving Back; Happiness; Health; Life Balance; Lifestyle;
Read more

How Senior Living Is Finding Success in Social Media ...

Twitter users among the 65-plus population counted just 5% as of January 2014, with just shy of half of the age group reporting use of social ...
Read more

How Senior Living Is Finding Success in Social Media ...

Senior Housing News, Cassandra Dowell(Monday, September 29, 2014) – "Social media has yet to rise as a cornerstone for senior living marketing; in part ...
Read more

Finding Success on Social Media with Lindsay Ferris Martin

It’s my pleasure to introduce Lindsay Ferris Martin, Owner of Peck Avenue Social who is here to show us how finding success on Social Media is possible.
Read more