Published on March 3, 2014
PRESENTATION Writing Your Own Ticket Making a career out of your passion and talent for writing JULIE WRIGHT Feb. 22, 2014
THE BEGINNING… 2
THE MIDDLE… • College degrees • First writing jobs – Script reader for the Canadian Broadcasting Corp. – Freelance journalist – Newspaper columnist – Radio newscaster – Public relations consultant 4
THE END... • Founded PR agency 16 years ago • Hire other writers – full-time & freelance • Enjoy sharing my knowledge & experiences • SELFISH: I want more great writers!
THINGS I’VE BEEN PAID TO WRITE • • • • • • • • • Ad copy Product names Press releases Op-eds Letters to the editor Classified ads Websites Video scripts Signs • • • • • • • • • • Brochures Annual reports Packaging information Posters and billboards Email blasts Employee newsletters Company newsletters Speeches Obituaries Tweets, posts, Instagrams 6
PROFESSIONAL WRITERS • Creative writer – Self publishing, novelist, playwri ght, script writer, etc. • Advertising copywriter – Creative and strategic, writes taglines (Just Do It), creative headlines, jingles, etc. • Blogger – Social media has created new opportunities and is a great entry point
PROFESSIONAL WRITERS, cont’d • Journalist (hack) – Freelance, staff writer, editor, multimedia journalist (TV, radio, print, online) – Specialize: food, science, entertainment, fashion, busin ess, environment, etc. • Public Relations (flak) – Press releases, speeches, social media content, ad copy, newsletter articles, opeds, etc. • Grant writer – Help nonprofits and others secure funding based on your proposals • Technical writer – Software manual, policy and procedures, etc.
ADVICE FROM AD PROS 10
ADVICE FROM BLOGGERS 12
ADVICE FROM JOURNALISTS 14
PUBLIC RELATIONS PROFESSIONAL 15
ADVICE FROM THE PR PROS 16
GRANT WRITER 17
TECHNICAL WRITER 18
FINDING A JOB • Craigslist – – – – Email subject line Email body message Resume attachment Writing samples • Job Sites – Ex: Monster.com – Keywords • Interviews – Prepare – Focus answers on the needs of the employer – Come prepared with some questions of your own – Always ask for the job 19
WHAT IF YOU COULD DO ANYTHING? AND WRITE ABOUT WHAT YOU DO? 20
AND INSPIRE OTHERS TO CARE? 21
Q &A 23
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