Published on November 14, 2007
ChangeThis Y Save to disk Hide/Show menus Financial Fitness for Entrepreneurs While creating a growth business can be exhilarating, GO AHEAD AND PRINT many entrepreneurs—especially those starting a THIS. This manifesto company for the ﬁrst time—donʼt pay enough is toner-friendly: attention to some core issues surrounding the the backgrounds ﬁnancial management of their businesses. continued > wonʼt print on paper and are only visible on-screen to aid by Brad Feld readability. | iss. 5.04 | i | U | |+| f X Not using Adobe Acrobat? Please go to http://changethis.com/content/reader NEXT
ChangeThis Often, founders don’t have formal training in ﬁnance—they’re “techies” launching the next Apple Computer or Netscape, professionals putting together advertising, management consulting, or human resources agencies, or super-salesmen types who’ve ﬁgured out how to sell a pizza or deliver a package faster, better and cheaper. Always, they’re intimately involved with their core product or service. Often, they are too busy to burrow into the details of some of the company’s functions, of which ﬁnance is the most critical. These entrepreneurs are savvy enough to know they must work with ﬁnancial professionals, such as their CFO and outside auditors or CPAs. However, no matter what their background or inclination about ﬁnance, founders need to have a working understanding of the basics. An elementary level of ﬁnancial literacy means they’ll work more intelligently with their ﬁnancial advisors and become the ﬁrst line of defense for spotting potential problems in the young company. GO AHEAD AND PRINT THIS. This manifesto is toner-friendly: What follows are some fundamental ﬁnancial tenets that all early- the backgrounds stage entrepreneurs should be aware of, understand, and heed. wonʼt print on paper and are only visible on-screen to aid readability. | iss. 5.04 | i | U | |+| h f 2/9 X
ChangeThis CASH IS KING No matter what, donʼt run out of money. Nothing else in this article matters if you run out of money. This means know your burn rate (the net cash that is ﬂowing out of your business each month) and be aware that your low cash point for any given month may not be at the end of the month. In other words, donʼt get caught planning based on full month ﬁgures only to ﬁnd that you do not have enough money to pay your most im- portant vendor on the 15th because your customers donʼt pay you until the 30th. PUT IN REAL FINANCIAL SYSTEMS FROM DAY ONE Lots of entrepreneurs ﬁgure that theyʼll “get around to putting in real ﬁnancial sys- tems someday soon.” Of course, that rarely happens, especially if no one on the founding team has a strong ﬁnancial background. The cliché, “Itʼs better to build on a strong foundation,” applies. Put the foundation in place early so that as your business grows, you are on solid ﬁnancial footing. MEASURE EVERYTHING If you have real ﬁnancial systems in place, you can measure everything. Be obsessive GO AHEAD AND PRINT THIS. This manifesto about it. Some things that youʼll measure will be similar to what most other business- is toner-friendly: es measure, such as your P&L, balance sheet, and cash ﬂow statements. Other things the backgrounds will be unique to your business—oriented around your speciﬁc customers or products. wonʼt print on paper and are only visible business grows, make sure you evolve and expand what you measure to best As your reﬂect the current state of your business. Look especially for metrics that will help tell on-screen to aid readability. | iss. 5.04 | i | U | |+| h f 3/9 X
ChangeThis you where your business is going, not just where it has come from. Financial systems can and should capture more than just historical ﬁnancial results. BUILD AN ANNUAL OPERATING PLAN Be disciplined about creating an annual operating plan and budget every year. You should have it ﬁnished before January 1. This is your easiest benchmark to measure against—your own expectations. If you donʼt set them, you wonʼt know how you did. USE YOUR VENDORS TO FUND YOUR BUSINESS Vendors love to get paid on time (or early). However, as a young business, your vendors will appreciate consistency of payment over timeliness. While most vendors will want to be paid within 30 days (or less), itʼs typical to stretch payables 45 to 60 days. The key is to pay consistently—if you have a vendor from whom you continually use services or buy products, donʼt store up your bills and pay in one lump sum sporadically. Instead, send regular payments. Also, donʼt dodge calls from vendors about paying late. Tell them when you are going to pay them, and then make sure you follow through. GO AHEAD AND PRINT THIS. This manifesto USE YOUR CUSTOMERS TO FUND YOUR BUSINESS is toner-friendly: Customers—especially ones that value your products and services—will often be will- the backgrounds ing to pay on very short terms. Donʼt be bashful about asking them to prepay, espe- wonʼt print on paper and are only visible you are a service business. cially if on-screen to aid readability. | iss. 5.04 | i | U | |+| h f 4/9 X Be bold. Dream up your own manifesto and SUBMIT your idea here.
ChangeThis BE CAREFUL OF PERSONAL GUARANTEES Banks love personal guarantees. Entrepreneurs hate them. You should avoid them if you can – only sign one as a last resort. You are already investing a huge amount of your personal assets and energy in your business. If you canʼt get ﬁnancing based on the strength of your business, you should question whether itʼs the right kind of ﬁnancing. In the upside scenario, when your business succeeds, the personal guaran- tee doesnʼt matter. Itʼs the downside case you should be worried about, because you could lose major personal assets like your house. IF IT SOUNDS TOO GOOD TO BE TRUE, IT PROBABLY IS While this is generally true in life, itʼs especially true concerning ﬁnancial issues sur- rounding an early stage company. Your books should always balance, ﬁnancings will always have a cost, and investors are always going to have strings attached to their money. Ask questions, be wary, and know what you are getting into. FINANCE YOUR BUSINESS APPROPRIATELY FOR WHAT YOU ARE TRYING TO CREATE GO AHEAD AND PRINT THIS. This manifesto One of the most common mistakes an early stage entrepreneur makes is trying to is toner-friendly: raise the wrong kind of money for the business. It makes no sense for a service busi- the backgrounds ness that could potentially be a $5 million company within three years to try to raise wonʼt print on paper $10 million of venture capital. Correspondingly, it doesnʼt make sense for a capital-in- and are only visible tensive company that needs to build a plant to raise $250,000 of angel money. on-screen to aid readability. | iss. 5.04 | i | U | |+| h f 5/9 X
ChangeThis CHOOSE PROFESSIONALS CAREFULLY It may be tempting to use your wifeʼs brotherʼs friendʼs neighbor as your lawyer, be- cause he will give you a great rate and you see him at the neighborhood barbecue, but you get what you pay for. The same is true for accountants and other services that your business will use. Find professionals who know what they are doing and have experience with young companies. DON’T TAKE ANYTHING FOR GRANTED Double-check everything. If you have the right systems (did I mention that you should have good systems?), this is easy. If you donʼt, reread the second bullet point and put in the right systems. PAY YOUR TAXES ON TIME Unlike customers and vendors, our local, state, and federal tax authorities donʼt appre- ciate being used as ﬁnancing sources for your business. In addition to potentially incur- ring onerous penalties, missing or delaying tax payments is often a serious crime. GO AHEAD AND PRINT THIS. This manifesto That’s the list. Read it over, familiarize yourself with it, and begin is toner-friendly: developing a lay entrepreneur’s understanding of ﬁnance. You’ll then the backgrounds wonʼt print on paper be able to work deftly with your pros to put the company of your dreams and are only visible on the sound ﬁnancial footing necessary for success. on-screen to aid readability. | iss. 5.04 | i | U | |+| h f 6/9 X
ChangeThis info ABOUT THE AUTHOR Brad Feld is a managing director of Mobius Venture Capital. http://www.mobiusvc.com/ In 1995, he founded Intensity Ventures, a company that helps launch and operate software compa- nies. Intensity Ventures was a venture aﬃliate of SOFTBANK. In 1987, he founded Feld Technologies, a software consulting company that was acquired in 1993 by AmeriData Technologies. Mr. Feld serves as director of a number of Internet-related and software companies. He holds S.B. and S.M. degrees from the Massachusetts Institute of Technology. For more of his thoughts, visit Brad Feldʼs blog, Feld Thoughts, http://www.feld.com/blog/ DOWNLOAD THIS This manifesto is available from http://changethis.com/5.FinancialFitness SEND THIS Click here to pass along a copy of this manifesto to others. http://changethis.com/5.FinancialFitness/email SUBSCRIBE Learn about our latest manifestos as soon as they are available. Sign up for our free newsletter and be notiﬁed by email. http://changethis.com/subscribe GO AHEAD AND PRINT THIS. This manifesto is toner-friendly: the backgrounds wonʼt print on paper and are only visible on-screen to aid readability. z | MORE f LAST PAGE READ | iss. 5.04 | i | U | |+| h f 7/9 X
ChangeThis info WHAT YOU CAN DO You are given the unlimited right to print this manifesto and to distribute it electronically (via email, your website, or any other means). You can print out pages and put them in your favorite coﬀee shopʼs windows or your doctorʼs waiting room. You can transcribe the authorʼs words onto the side- walk, or you can hand out copies to everyone you meet. You may not alter this manifesto in any way, though, and you may not charge for it. NAVIGATION & USER TIPS Move around this manifesto by using your keyboard arrow keys or click on the right arrow ( f ) for the next page and the left arrow ( h ). To send this by email, just click on . U KEYBOARD SHORTCUTS PC MAC Zoom in (Larger view) [ CTL ] [ + ] [#] [+] Zoom out [ CTL ] [ - ] [#] [-] Full screen/Normal screen view [ CTL ] [ L ] [#] [L] BORN ON DATE This document was created on 4 October 2004 and is based on the best information available at that time. To check for updates, please click here to visit http://changethis.com/5.FinancialFitness GO AHEAD AND PRINT THIS. This manifesto is toner-friendly: the backgrounds wonʼt print on paper and are only visible on-screen to aid readability. z | MORE f LAST PAGE READ | iss. 5.04 | i | U | |+| h f 8/9 X
ChangeThis info COPYRIGHT INFO The copyright in this work belongs to the author, who is solely responsible for the content. Please direct content feedback or permissions questions to the author: http://www.feld.com/blog/ This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License. SOME RIGHTS RESERVED creative To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/2.0 or send a cc commons letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA. Cover image from http://istockphoto.com ABOUT CHANGETHIS ChangeThis is a vehicle, not a publisher. We make it easy for big ideas to spread. While the authors we work with are responsible for their own work, they donʼt necessarily agree with everything available in ChangeThis format. But you knew that already. GO AHEAD AND PRINT THIS. This manifesto is toner-friendly: the backgrounds wonʼt print on paper and are only visible on-screen to aid readability. z LAST PAGE READ | iss. 5.04 | i | U | |+| h 9/9 X
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