FINAL_Social_Media

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Published on January 9, 2009

Author: aSGuest9815

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Moderator: Jason Kuperman, Vice President, Asia Pacific Digital Development, OmnicomPresenters:Ahmed Nassef, Vice President, MaktoobAaron Barnes, Vice President, FriendsterReginald Velasco, Head of Digital Media, Nestlé Philippines, Inc. : 1 Moderator: Jason Kuperman, Vice President, Asia Pacific Digital Development, OmnicomPresenters:Ahmed Nassef, Vice President, MaktoobAaron Barnes, Vice President, FriendsterReginald Velasco, Head of Digital Media, Nestlé Philippines, Inc. Social Media & UGC: Has the Value Proposition Emerged? Discussion Points: : 2 Discussion Points: Overview of social media Case Study examples of how brands are using social media Is video the next format for social media? What is the future of social media? Social Media & UGC: Has the Value Proposition Emerged? Slide 3: 3 Maktoob Audience growth: 2006: 2 million monthly unique visitors 2008: 10 million monthly unique visitors Maktoob Research Youth Internet Study: Methodology : 4 Maktoob Research Youth Internet Study: Methodology Fieldwork timing: Mid April, 2008. Recruitment criteria: Geographical coverage: Egypt, Jordan, KSA, and the UAE Nationality: All nationalities (no quota) Gender: Males and females (no quota) Age: From 15 to 25 years old Sample size: n= 2,030 total respondents (n= 773 in Egypt; n= 736 in Jordan; n= 353 in Saudi Arabia; and n= 168 in the UAE) Maktoob Research Youth Internet Study: Gender & Age : 5 Maktoob Research Youth Internet Study: Gender & Age Maktoob Research Youth Internet Study : 6 Maktoob Research Youth Internet Study What is your primary source of information? Browsing & Watching : 7 Browsing & Watching How often do you use the Internet while the television is on? Social Networking Sites in the Arab World : 8 Social Networking Sites in the Arab World Out of the following social networking sites, which ones are you familiar with? (Multiple Answers) Social Networking Sites in the Arab World : 9 Social Networking Sites in the Arab World What is your preferred social networking site? (Single answer) Slide 10: 10 Slide 11: 11 Slide 12: 12 Slide 13: 13 Slide 14: 14 Slide 15: 15 SonyEricsson.maktoob.com Friendster– New products, New languages, Now on Mobile! : 16 Friendster– New products, New languages, Now on Mobile! Friendster – In 2008 is the.... : 17 Friendster – In 2008 is the.... 7th largest website in the world - of any kind - based on traffic1 3rd largest social network in the world based on traffic1 #1 social network in Asia (at least twice the size of anyone else)1 #1 social network in Southeast Asia 4.5 times larger than Facebook 7 times larger than MySpace #1 in user engagement of all top social networks1 1 comScore Media Metrix, April 2008 Friendster – 7th largest Web Site in the World; 3rd Largest Social Network : 18 Friendster – 7th largest Web Site in the World; 3rd Largest Social Network Monthly Page Views(Billions) Friendster – Highest User Engagement : 19 Friendster – Highest User Engagement Friendster is the leader in User Engagement with the average visitor spending 4 hours on Friendster per month. Source: comScore Media Metrix, worldwide data, April 2008 And, top social networking sites like Friendster are relatively addictive compared to other top global websites. Slide 20: 20 Advertising Case Study – Rexona/Unilever (Malaysia) Rexona launched an integrated sponsorship and application on Friendster to drive awareness and interaction around their brand. The first brand-specific sponsored app on Friendster! From the Rexona Profile users can: Become a Fan of Rexona Add the “Teen Room” App to their profile page Participate in Rexona sponsored contest Earn points to buy goods for their “Teen Room” Results: Tens of thousands of Friendster users in Malaysia and throughout Asia uploaded the widget and “became a fan of Rexona,” added the Rexona Teen Room to their Friendster Profile and participated in the contest! friendster.com/rexteen Slide 21: 21 Regional Campaign Spotlight – iTalentstar (SG, MY, ID, PH) iTALENTSTAR first ever online talent competition launched with Nokia on Friendster in early 2008. Included local participants from Singapore Malaysia Indonesia The Philippines Talent winners are here at AdTech! Results: Friendster users competed, voted and “became fans” of iTALENTSTAR Nokia connected its brand with hundreds of thousands of users in a unique manner Users in Asia (and globally) logged in daily to check up on the competition Outlet for millions to get involved, browsing contestants, voting, and sharing the various iTALENTSTAR profiles with friends friendster.com/italentstar Slide 22: 22 We launched Asia’s FIRST ONLINE talent search Rolled-out in 4 countries across Southeast Asia Recruited 8,229 online registrants Attracted 60,349 online voters Attracted more than 900,000 unique visitors Post Campaign Stats Slide 23: 23 Philippines Singapore Malaysia Indonesia Launch Parties Slide 24: 24 Regional Publicity Nestlé Case Study: Social Media : 25 Nestlé Case Study: Social Media Nestlé Case Study: Social Media : 26 Nestlé Case Study: Social Media Nestlé Case Study: UGC Videos : 27 Nestlé Case Study: UGC Videos

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