Published on December 18, 2013
Iota Phi Theta Fraternity Inc. It all started in 1963 at Morgan State College in Baltimore Maryland Height of the Civil Rights Movement Serve the community See the website here.
Mission Statement Building a tradition and not resting upon one. The development of scholarship, leadership, citizenship, fidelity, and brotherhood amongst men.
The Light Iota Phi Theta Every Monday we mentored these young men and as a gift for their handwork we taught them the centaur walk so they could perform it in front of their classmates...they did a great job. I'm proud of these young men. Iota love the kids! https://www.facebook.com/photo.php?v=10150272761213906 &l=7749305462067183063
Pre-Facebook & Twitter Word of Mouth Posters/Flyers Church Announcements
Currently: Facebook Broadcast current events Iota Phi Theta uses Facebook to establish a group connection. On the Zeta Psi Chapter private Facebook group members post event topics and have important group discussions.
Currently: Twitter Broadcasting current events Spreading awareness, establishing a presence
Effectiveness In todays time the use of these new media have worked tremendously in gaining the college crowds’ attention. Social media sites help spread info and develop the “brand” or “image” of Iota Phi Theta. Provides unity for members that are spread out all over the country.
Downside Less face-to-face interaction Less personal, image overpowers brotherhood Flaunting of “letters” or “colors”
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