Final project

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Information about Final project

Published on December 18, 2013

Author: manynoises

Source: slideshare.net

Description

Final Project for CLD 495

Iota Phi Theta Fraternity Inc.   It all started in 1963 at Morgan State College in Baltimore Maryland  Height of the Civil Rights Movement  Serve the community  See the website here.

Mission Statement   Building a tradition and not resting upon one.  The development of scholarship, leadership, citizenship, fidelity, and brotherhood amongst men.

The Light   Iota Phi Theta Every Monday we mentored these young men and as a gift for their handwork we taught them the centaur walk so they could perform it in front of their classmates...they did a great job. I'm proud of these young men. Iota love the kids!  https://www.facebook.com/photo.php?v=10150272761213906 &l=7749305462067183063

Pre-Facebook & Twitter   Word of Mouth  Posters/Flyers  Church Announcements

Currently: Facebook   Broadcast current events  Iota Phi Theta uses Facebook to establish a group connection. On the Zeta Psi Chapter private Facebook group members post event topics and have important group discussions.

Currently: Twitter   Broadcasting current events  Spreading awareness, establishing a presence

Effectiveness   In todays time the use of these new media have worked tremendously in gaining the college crowds’ attention.  Social media sites help spread info and develop the “brand” or “image” of Iota Phi Theta.  Provides unity for members that are spread out all over the country.

Downside   Less face-to-face interaction  Less personal, image overpowers brotherhood  Flaunting of “letters” or “colors”

New Media Strategy   Podcast  Blog

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