Published on March 11, 2014
FIGHT FOR DELIGHT Start Your Design Revolution @BlankBen Presented March 10, 2014 at SXSW
MY PASSION Helping designers make a big impact within their organization (while having more fun). I believe everyone has the potential to unlock their inner designer.
BA A TALE OF TWO DESIGNERS
Work feels like a struggle. “They” don’t value design. No one listens to my ideas. I’m the only one doing it. Not doing my best work, and not proud of the work I’m doing. I’m not making an impact, my work doesn’t matter.
Work is fun and rewarding. I’m their secret weapon. People seek out my ideas I have support at many levels I’m prolific. My best work takes place each and every day. I make a BIG impact on customers and the business. Work feels like a struggle. “They” don’t value design. No one listens to my ideas. I’m the only one doing it. Not doing my best work, and not proud of the work I’m doing. I’m not making an impact, my work doesn’t matter.
INNOVATION CATALYSTS 250 MORE PEOPLE JUST LIKE ME
MAKING A BIG IMPACT + FUN
HOW TO YOU GO FROM A to B Start a design revolution? Revolutionaries define themselves by what they stand FOR, not by what they stand against…
IT STARTS WITH YOU Fight for Delight (It’s a challenge, but I’ll share a few of our best moves)
YOU ARE THE PRODUCT Apply your design skills to you, then your organization. Have deep empathy for your fellow employees. They are your customers. Fall in love with your customers’ problems, not your design solutions... Images Source © Michael Hultström Creative Commons License
BE AWESOME Delight your “customers” by going above and beyond. Make them passionate. Leave your ego at the door. Strive to know your “customers” better than they knows themselves. Images Source © Michael Hultström Creative Commons License
GO WHERE YOU’RE LOVED Double down on those who love you. Seek out like minded people & projects Start small, don’t ask for permission, Images Source © Michael Hultström Creative Commons License
USE JUDO Retell your story in the language of your organization. Let “your” story become “their” story. Leverage existing momentum in your favor… Images Source © Michael Hultström Creative Commons License
BE INCLUSIVE Help others like you get started; you need them. Share the spotlight early and often. You can’t do it alone. Help “just one more person” join… Images Source © Michael Hultström Creative Commons License
SO… Your are the Product Be Awesome Go Where You’re Loved Use Judo Be Inclusive
YOUR OPPORTUNITY Only 10% of people in this room will take the first step. Make sure you’re one of them. Will you lead, join or take part..? SECRET: Few people are willing to start a revolution, so the world is your oyster if you do.
START NOW Your Challenge: Take the first step this week! Go where you’re loved… Start small… Be awesome… P.S. And let everyone in this room know how it goes.
THANK YOU Share your Fight for Delight Journey: @BlankBen
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