Published on June 24, 2009
Ready for part 2?
The communication world is constantly changing – so it makes sense that the approach to advertising is changing too
The world of press, poster, tv has remained pretty unchanged since the advent of colour, digital meanwhile…
So I thought it may be useful to look at the top 5 trends that are emerging and leave you with a bit of boogie…
From deference to reference
Brands can no longer dictate and expect people to accept the messages they put out It’s all about conversations – with others and with the brand itself We look to other people for definitions NO LONGER to the brands themselves From deference to reference
Experience economy It’s not just what brands cost any more – it’s what else they can give meWe’re an adventurous people and ‘money can’t buy’ is what we’re afterEg O2 – treats, blue room etc Orange wednesdays
It’s not just what brands cost any more – it’s what else they can give me
We’re an adventurous people and ‘money can’t buy’ is what we’re afterEg O2 – treats, blue room etc Orange wednesdays
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