fall in love with online consumer

50 %
50 %
Information about fall in love with online consumer
Business-Finance

Published on March 4, 2014

Author: remaxmgm

Source: authorstream.com

Fall in Love with ONLINE CONSUMERS: Fall in Love with ONLINE CONSUMERS By Pranav Pandya Franchise Development Manager RE/MAX Mumbai Gujarat Maharashtra Agenda : Agenda Understand the demographic of online consumers Identify the three type of lead and their characteristics Top 5 must have’s your website to cash online consumers Use 4 strategies to guarantee lead engagement Understand today’s online consumer: Understand today’s online consumer What information are consumers gathering online? Pictures and details about homes on the market Specific school information Neighborhood info and demographics Specific market conditions Short sale/foreclosure benefits and traps How to successfully purchase a home What is my current home worth? PowerPoint Presentation: Today’s choices…what are the real differences? Google, Bing, Yahoo 99acres, magicbricks , indiaproperty , sulekha . remax.in remax.com, global.remax.com, realtor.com Company branded websites Craiglist How important is change? : How important is change? 1990’s to early 2000’s #1 video rental chain 60,000 employees in 2004 9000 total stores in 2004 $6 billion in revenue in 2004 Declined offer to buy Netflix in 2000 for a mere $50 million Don’t be another Blockbuster!: Don’t be another Blockbuster! Filed bankruptcy in September 2010 Auctioned off to Dish Network in April 2011 Dish Network operates only 500 stores in the US Netflix revenue $3.2 billion as of 2012 Netflix has now surpassed 20 million subscribers Identifying Your Leads: Identifying Your Leads Why they are important: Real estate is not a last minute decision It can take a consumer up to 1 year from the point they decide they want to buy or sell to their actual time of action Reaching out the consumers not looking for you can cause negative feelings from the consumer You save time and energy by only reaching out to those leads who are looking for you Be able to identify each demographic: Be able to identify each demographic Traditionals Over the age of 66 Most are retired Looking for more efficient living spaces Could be looking for vacation homes Still answers to print and email campaigns Be able to identify each demographic: Be able to identify each demographic Group 1: Baby boomers Between the ages 47 and 65 Very diverse set of needs Some are looking towards retirement Some have been hit hard by the recession and are looking to downsize Quite a few “empty nesters” who are in a home that too large now Be able to identify each demographic: Be able to identify each demographic Group 2 : Generation X Between the ages of 35 and 47 Most have purchased their first home but are ready to “trade up” Still some make up ”first time home buyers” Understands technology and utilizing search engines with keywords They value suburban amenities like good school, parks and neighborhood data Be able to identify each demographic: Be able to identify each demographic Millennials Under the age of 35 Many are interest in buying their first home They were born into technology and fully understand the internet Great understanding of search engines, websites and social media Know how to gather info on their own to enhance their buying experience Be a Co-Pilot: Be a Co-Pilot Three type of online leads: Three type of online leads HOT Leads Characteristics: Has provided a valid phone number They’re ready to buy Don’t know a buyer’s agent in that area Will work with the first agent to show knowledge/understanding their needs What works: Get to them first! Respond now! Show your knowledge of the area/real estate Communicate clearly the information they are looking for Three type of online leads: Three type of online leads Moderate Leads Characteristics: looking for information Went to the internet to do their own research but need help Need relevant content in order to make the best decision Usually wants to remain behind the wall of the internet What works You have to work these leads Use the tools available in your Pro system Share your personality Provide education using your knowledge Get them back on your site! Three type of online leads: Three type of online leads Low leads Characteristics: Just looking at properties – probably 10-12 months out Doesn’t like to have 1:1 conversions, difficult to engage Might already have an agent Just browsing Three type of online leads: Three type of online leads What works: #1 goal … drive them back to your website within 6 days Use the tools available in your Pro system Only reach out with relevant content and a value proposition NEVER just touch base, or random follow up Trust your system and tools Three Secrets to Growing Your Business: Three Secrets to Growing Your Business Be Found Be Connected Be Involved Challenges of Today’s Agent: Challenges of Today’s Agent Building, growing and managing a successful real estate business Generating leads Engaging leads Winning business Having fun Consumer call to action: Consumer call to action Consumer satisfaction MLS Lead capture tool Updated, accurate community information Integration with CRM What is your GCI(Gross Commission Income)goal: What is your GCI(Gross Commission Income)goal Suspects or website visitors Leads Prospects or contacts Listing and buyers Transactions Income Be Found : Be Found Tools needed for guaranteed Lead Engagement: Tools needed for guaranteed Lead Engagement The technology to drive the consumer BACK to your site Having a (contact management) system that is CONNECTED to your site Doing one thing everyday to maximize NEW leads: Doing one thing everyday to maximize NEW leads Goal: back to website (First 7 days) Scenario#1: Lead w/o alert Day 1: send 2-4 recommended listings Day 3: send market insider data w/link Day 5: sign up for listing alerts-daily Day 7: sign up for market insider monthly newsletter Scenario #2: lead w/alert Day 1: send market insider data w/link Day 3: send 2-4 recommended listings Day 5: sign up for market insider monthly newsletter Doing one thing everyday to maximize NEW leads: Doing one thing everyday to maximize NEW leads Goal: Structured and organized Group should be attached to a campaign Minimum 4 touches a year Accelerate buyers timeline Purposeful communication with knowledge 4 strategies to guarantee lead management: 4 strategies to guarantee lead management Recommended listings Most relevant content to online consumer 9 out of 10 consumers start their search online to view homes Drives the consumer BACK to your site Eliminates other search engines Market insider Up to date neighborhood data Value proposition to your business Demonstrate expertise 4 strategies to guarantee lead management: 4 strategies to guarantee lead management Listing alerts Consistent technology that drives your consumers back to your store Opens windows of relevant content Provides a reason for your prospects to contact you directly Marketing center Integrated print and email campaigns to drive consumers back to your site Relevant content based on different consumer demographics Marketing assistance: Integrated print solutions: Marketing assistance: Integrated print solutions Extensive library of marketing materials with MLS feed Campaigns, photo books, postcards Build your own content Greeting cards, folded cards, and eGreetings Wall calendars, sport schedules Gujarati/Hindi (local language)content Business cards, door hangers Understanding today’s seller-educating: Understanding today’s seller-educating Why are they making their request? Need to downsize Need to find more space Need to transfer – employment Curious about home value b/c other homes have sold in the area Been thinking about it for months-getting ready for the spring/summer market Understand home values have increased-determining window of opportunity Determining if they are going to re-finance or sell Action Item: Set up campaigns from marketing center based on motivation Collecting information: Your first 7 days : Collecting information: Your first 7 days Goal: Back to website (first 7 days) Touch #1: Introduction Confirm info is estimate Provide value within 24 hours property market evaluation Recommended listings: when applicable Collecting information: Your first 7 days : Collecting information: Your first 7 days Touch #2 Communicate initial value at home Determine initial motivation Provide market insider link – data from 6 month average MC property market evaluation Collecting information: Your first 7 days : Collecting information: Your first 7 days Touch #3 Your experience – link to about you page MC. Farming/targeted marketing/why choose me? MC. Newsletters/market analysis What/how you differentiate Accelerating their timeline via education Collecting information: Your first 7 days : Collecting information: Your first 7 days Touch #4 MC. farming/targeted marketing/web follow up/seller Listing presentation: what you will offer Visual s of marketing Website analytics Communication techniques Sign consumer of for monthly insider report Providing relevant content: After 7 days: Providing relevant content: After 7 days Goal: Structured and organized Determine group based on motivation of lead Attach group to a relevant campaign Accelerate sellers timeline with education Purposeful communication with knowledge Monthly market insider report PowerPoint Presentation: Thank You

Add a comment

Related presentations

Related pages

Fall in Love with Online Real Estate Consumers - Coaching

Watch this webinar as our experts help you understand today's online consumer and teach you the strategies that help our customers make twice the average ...
Read more

Fall In Love With G-SHOCK For Valentines Day -- DOVER, N.J ...

... Fall In Love With G-SHOCK For ... Japan, one of the world's leading manufacturers of consumer electronics and business ... Online Member Center. Not a ...
Read more

10 Ways to Make Customers Fall in Love with Your Business

10 Ways to Make Customers Fall in Love with ... A third of consumers say they experience rude ... Our online software helps marketers turn analytics ...
Read more

The online love affair - what makes consumers fall in love ...

The online love affair - what makes consumers fall in love with brands?, By Mark Bower, Coolpink. Visit UTalkMarketing for more Marketing News Analysis
Read more

Making Consumers Fall in Love with Your Brand - OnDemand ...

Making Consumers Fall in Love with Your Brand ... people fall in love with personalities, ... Online workshops for all designers;
Read more

10 Ways to Make Customers Fall in Love with Your Business

10 Ways to Make Customers Fall in Love with Your Business. ... A third of consumers say they experience rude customer service at least once a ...
Read more

The Internet's most successful scams - NBC News

The Internet's most successful scams. by Bob Sullivan, ... And even if you are convinced you'd never fall for any online ... If you fall in love and have ...
Read more

Woman loses $150,000 in online dating scam

You already know to be wary whenever you go online, so you don't fall prey to the various ... Consumer News; Consumer ... You cannot fall in love with a ...
Read more