Facetime With an SEO Expert | slides 3-4-14

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Published on March 4, 2014

Author: webmarketing123

Source: slideshare.net

Facetime with an SEO Expert #123webinar | @webmarketing123

/ Frequently Asked Questions 1. Who’s the expert? 2. Can I ask questions? Tweet @webmarketing123 or use #123webinar. 3. Can I have a copy of the slides? Yes! Email results@webmarketing123.com. #123webinar | @webmarketing123

About Us #123webinar | @webmarketing123

We are a digital marketing agency focusing on demand generation. Search Engine Optimization Paid Search & Display Top 500 Fastest Growing Private US Companies. Website Redesign Content Creation #123webinar | @webmarketing123 4

On the Agenda 1 2 3 4 2014 State of SEO Proven Process for Strategic SEO Make the Business Case for SEO Live Site Analyses #123webinar | @webmarketing123

Is SEO dead? #123webinar | @webmarketing123 6

Google receives 100 Billion searches a month on average. Source: CNET; “Google Scratches It’s Brain 500 Million Times a Day” #123webinar | @webmarketing123

/ 2014 State of SEO 2013 changed SEO in a BIG way. September May Secure Search Penguin 2.0 March Panda 24 & 25 August Hummingbird #123webinar | @webmarketing123

/ 2014 State of SEO SEO Then SEO Now On-Page Optimization Basically meant proper HTML keyword placement. Source: Moz; “A Visual Guide to Keyword Targeting and On-Page Optimization” #123webinar | @webmarketing123

/ 2014 State of SEO SEO Then SEO Now Link Building Link building used to mean chasing after more links and exact match anchor text on irrelevant sites. Modern link building must be done the old fashioned way: Creating quality content AND a plan to get this content placed. Quality #123webinar | @webmarketing123

SEO now depends more on content. #123webinar | @webmarketing123

/ 2014 State of SEO What type of content does Google like? Fresh, frequent, quality content. Site Metrics like time on site, bounce rate, and load time. Authorship Verification helps signal original content. #123webinar | @webmarketing123

/ 2014 State of SEO 63% of ALL marketers plan to spend more on content this year. 3x Generates 3x as many leads as traditional marketing. 62% Costs 62% less than traditional marketing. 6x Website CVR is 6x higher for content marketing adopters. 47% Nurtured leads make 47% larger purchases. Source: “Cold, Hard Content Marketing Stats,” Kapost #123webinar | @webmarketing123

Great. So what about my SEO strategy? #123webinar | @webmarketing123

On the Agenda 1 2 3 4 2014 State of SEO Proven Process for Strategic SEO Make the Business Case for SEO Live Site Analyses #123webinar | @webmarketing123

1 / Proven Process for SEO Choose keywords carefully, Initially. Use Google tools to measure demand and competition. #123webinar | @webmarketing123

2 Calculate your SEO content gap. / Feed Search with Great Content How much content do you need to create? [( Possible Topics Covered Topics ) ] # of Buyer Personas # of Funnel Stages Pieces of content you need just to cover your bases. #123webinar | @webmarketing123

3 / Feed Search with Great Content Shore up your Website Content. Map your keywords & stay organized with a content calendar. #123webinar | @webmarketing123

4 / Feed Search with Great Content Ace site content structure. Optimize structure to increase indexed pages. Thematically group pages around keywords. Mobile SMB Create quality content within each section that relate to larger keyword themes. Link pages within the same groups to further strengthen theme of website. Enterprise SMB Enterprise Mobile Other Relevant Internal Pages #123webinar | @webmarketing123

5 Have a Content Plan! Tent Pole Pieces Freq: 1 per quarter Optimized Website Pages Freq: As needed #123webinar | @webmarketing123

On the Agenda 1 2 3 4 2014 State of SEO Proven Process for Strategic SEO Make the Business Case for SEO Live Site Analyses #123webinar | @webmarketing123

Your budget depends on ROI. / How to Make the Case for SEO Cited obstacles to winning budget: Source: Webmarketing123; 2014 State of Digital Marketing Report #123webinar | @webmarketing123

/ How to Make the Case for SEO And, so does your job. “2/3 of CMOs think ROI will be the primary measure of marketing effectiveness by 2015. But, HALF feel insufficiently prepared to provide hard numbers.” Source: IBM CMO Study, Digital Era Transforming CMO’s Agenda, Revealing Gap in Readiness #123webinar | @webmarketing123

/ How to Make the Case for SEO Finally, here’s how to convince your boss. #123webinar | @webmarketing123

Make the Business Case: #123webinar | @webmarketing123

1 / How to Make the Case for SEO Calculate search opportunity. Quantify the cost of NOT ranking on page 1. #123webinar | @webmarketing123

1 / How to Make the Case for SEO Calculate search opportunity. Quantify the cost of NOT ranking on page 1. Cost of Not Ranking = $185,000 per Month #123webinar | @webmarketing123

2 / How to Make the Case for SEO Master closed loop reporting & Attribution Justify your SEO investment by tying search to your CRM. #123webinar | @webmarketing123

/ How to Make the Case for SEO Sample report. Gain actionable insights into which campaigns generate revenue: #123webinar | @webmarketing123

/ ROI Reporting Marketing Campaigns Tied To ROI $ #123webinar | @webmarketing123

Make the Business Case: Revenue $2.2M SEO ROI #123webinar | @webmarketing123

On the Agenda 1 2 3 4 2014 State of SEO Proven Process for Strategic SEO Make the Business Case for SEO Live Site Analyses #123webinar | @webmarketing123

LIVE SITE ANALYSES #123webinar | @webmarketing123

Thanks! Mike Turner Director of Business Development Get a second opinion on your Digital Strategy. In a 30 minute consultation, learn:  Uncover potential major issues  Where you rank in relation to competitors  Measure revenue opportunity from Search  What you can do to accelerate results from SEO now Email Results@webmarketing123.com or call 800.619.1570 #123webinar | @webmarketing123 #123webinar | @webmarketing123 34

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