Published on July 16, 2009
Winery Pages on Facebook You bet! Top 50 Survey Results July 2009 Copyright 2009 Viralvines.com
Top 50 Survey Results ● Survey undertaken shortly after release of Facebook research conducted on June 23, 2009. ● Wineries using Facebook? You bet! ● Building Wine Fans on Facebook. A Moment in time. ● Survey requests were sent to the top 50 wineries (based on number of fans) on Facebook as of June 23, 2009 ● Survey consisted of multiple choice questions ● Results were not tallied for two weeks to provide time for response ● Survey results are reported as of July 15, 2009 based on a 28% response rate ● Questions: Contact Richard at firstname.lastname@example.org Copyright 2009 Viralvines.com
Survey Key Data ● 36% of the fan pages were started within last six months ● 71% use email or a newsletter to drive traffic to the fan page ● 57% assign page responsibility to one person with multiple people contributing ● 64% find events and new offerings to be the most important applications ● 93% use other social marketing sites with 83% using Twitter ● 71% feel greatest benefit is better understanding of and better alignment with their customers Copyright 2009 Viralvines.com
Question: Approximately when was the winery fan page created? 7.1% 21.4% More than 1 year ago Less than 1 year ago Less than 6 months 35.7% ago Less than 3 months ago 35.7% Copyright 2009 Viralvines.com
Question Question: What activities are you using to attract fans to your winery page? 12 10 8 6 4 2 6% 0 PPC/Facebook Messages sent to fans Contest or similar None Widget or similar PPC/Other Site Email or Newsletter Other Copyright 2009 Viralvines.com
Question: How is your Facebook fan page supported? 14.3% Single Person Assigned/Multiple Contributors Single Person 57.1% 28.6% Assigned Multiple People Assigned Copyright 2009 Viralvines.com
Question: Which applications seem to be of most interest to the fans? 10 9 8 7 6 5 4 3 2 1 0 Photos Favorites Discussions/Awards Discussions/Green Events Videos Discussions/New Offerings Discussions/Methods Other Copyright 2009 Viralvines.com
Question: Does you Winery participate in or use other Social media or networking sites? 12 10 8 6 4 2 0 Twitter LinkedIn Wine2.0 Open Wine Consortium Blog Other 93% Use other sites Other: = MySpace, photobucket, flickr Copyright 2009 Viralvines.com
Question: What benefits have you achieved from investing in a Facebook fan page? 12 10 8 6 4 2 0 Increment fans wine club Increased Interest Business Relationships No Benefit Incremental sales Increased stories Better Alignment New Partners None of the above Copyright 2009 Viralvines.com
Survey Summary ● Fan pages are a relatively new activity with most less than 1 year old ● A mix of traditional (email/newsletters) and social media (PPC) methods are used to drive traffic to these pages ● Strong majority assign one person to manage but have multiple people contribute ● Over 90% have investments in social media beyond Facebook alone ● The greatest benefit noted is a better understanding of and better alignment with current or prospective customers Copyright 2009 Viralvines.com
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