Facebook Winery Pages Survey July 2009

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Information about Facebook Winery Pages Survey July 2009

Published on July 16, 2009

Author: rbeaudin

Source: slideshare.net


Survey of top 50 Winery Fan Pages on Facebook conducted July 2009

Winery Pages on Facebook You bet! Top 50 Survey Results July 2009 Copyright 2009 Viralvines.com

Top 50 Survey Results ● Survey undertaken shortly after release of Facebook research conducted on June 23, 2009. ● Wineries using Facebook? You bet! ● Building Wine Fans on Facebook. A Moment in time. ● Survey requests were sent to the top 50 wineries (based on number of fans) on Facebook as of June 23, 2009 ● Survey consisted of multiple choice questions ● Results were not tallied for two weeks to provide time for response ● Survey results are reported as of July 15, 2009 based on a 28% response rate ● Questions: Contact Richard at richard@viralvines.com Copyright 2009 Viralvines.com

Survey Key Data ● 36% of the fan pages were started within last six months ● 71% use email or a newsletter to drive traffic to the fan page ● 57% assign page responsibility to one person with multiple people contributing ● 64% find events and new offerings to be the most important applications ● 93% use other social marketing sites with 83% using Twitter ● 71% feel greatest benefit is better understanding of and better alignment with their customers Copyright 2009 Viralvines.com

Question: Approximately when was the winery fan page created? 7.1% 21.4% More than 1 year ago Less than 1 year ago Less than 6 months 35.7% ago Less than 3 months ago 35.7% Copyright 2009 Viralvines.com

Question Question: What activities are you using to attract fans to your winery page? 12 10 8 6 4 2 6% 0 PPC/Facebook Messages sent to fans Contest or similar None Widget or similar PPC/Other Site Email or Newsletter Other Copyright 2009 Viralvines.com

Question: How is your Facebook fan page supported? 14.3% Single Person Assigned/Multiple Contributors Single Person 57.1% 28.6% Assigned Multiple People Assigned Copyright 2009 Viralvines.com

Question: Which applications seem to be of most interest to the fans? 10 9 8 7 6 5 4 3 2 1 0 Photos Favorites Discussions/Awards Discussions/Green Events Videos Discussions/New Offerings Discussions/Methods Other Copyright 2009 Viralvines.com

Question: Does you Winery participate in or use other Social media or networking sites? 12 10 8 6 4 2 0 Twitter LinkedIn Wine2.0 Open Wine Consortium Blog Other 93% Use other sites Other: = MySpace, photobucket, flickr Copyright 2009 Viralvines.com

Question: What benefits have you achieved from investing in a Facebook fan page? 12 10 8 6 4 2 0 Increment fans wine club Increased Interest Business Relationships No Benefit Incremental sales Increased stories Better Alignment New Partners None of the above Copyright 2009 Viralvines.com

Survey Summary ● Fan pages are a relatively new activity with most less than 1 year old ● A mix of traditional (email/newsletters) and social media (PPC) methods are used to drive traffic to these pages ● Strong majority assign one person to manage but have multiple people contribute ● Over 90% have investments in social media beyond Facebook alone ● The greatest benefit noted is a better understanding of and better alignment with current or prospective customers Copyright 2009 Viralvines.com

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