FACEBOOK- Success Stories

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Information about FACEBOOK- Success Stories
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Published on March 27, 2010

Author: cooldude7252

Source: authorstream.com

FACEBOOK- Success Stories : FACEBOOK- Success Stories Abheek Biswas 25002 Amit Seth 25004 Amit Khare 25005 Bishnendu Roy 25012 Saurabh Kumar 25045 Saurabh Singh 25046 SOCIAL MEDIA: SOCIAL MEDIA Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content . What is it?: What is it? Not an evil time-waster! A community just for college students, or something scary or irrelevant for marketers. Its a tool for connecting people with those around them. A place to connect with friends and share thoughts, links, photos, movies and schedule events. A place to do business. WHY FACEBOOK?: WHY FACEBOOK? More than 400 million active users with 50% of our active users logging on in any given day More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 1.5 million local businesses have active Pages More than 20 million people become fans of Pages each day Pages have created more than 5.3 billion fans Average user has 130 friends on the site Average user sends 8 friend requests per month Average user spends more than 55 minutes per day! There are more than 100 million active users currently accessing Facebook through their mobile devices. The Key to success on facebook: The Key to success on facebook it’s not what you know, but  WHO you know and WHO knows you! TOOLS: TOOLS Profile Page: The landing page for the friends. It is mostly for personal users. TOOLS: TOOLS Facebook Groups:  A central place for customers, partners, and friends to participate in conversations around the brand. TOOLS: TOOLS Facebook Pages:  A way for businesses of many types to easily establish a brand presence on Facebook . Similar to pages, but a lot more customizable. TOOLS: TOOLS Facebook Events:  A free application developed by Facebook that anyone can use to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones. TOOLS: TOOLS Social Ads:  Offers very powerful targeting capabilities: while one creates an ad, one gets the option to limit who sees the ad by age, sex, location, keywords, education level, workplaces, political views, and relationship status. tools: tools Facebook Notes and Photos:   Facebook applications that allow one to share blog posts and pictures with friends. Can be used to post content about the brand. Tools: Tools Facebook Messages:  An powerful alternative to email for targeted marketing on Facebook . Tools: Tools Facebook Marketplace:  Marketplace is Facebook’s classifieds listing service. One can post a for-sale ad or wanted ad in any of one’s networks for free.  Tools: Tools Facebook Share / Posted Items:  An effective promotional tactic, Facebook Share is a Facebook application that lets one promote any Group, Event, Photo, Link, or Application one comes across by giving it real estate in the “Posted Items” list on one’s profile page. Tools: Tools Facebook Applications:  A quick way to spread the word virally, an app is a program that interacts with the Facebook site and users can add apps to their profile. tools: tools Facebook Analytics:  To help track ad performance in terms of number of impressions, clicks, and click through rate. Run multiple ad variations at the same time and use the ads manager to determine which ones deliver the best results for your business. BUSINESS GOALS: BUSINESS GOALS Get found by people who are searching for your products or services Connect and engage with current and potential customers Create a community around your business Promote other content you create, including webinars, blog articles, or other resources Case study-: Case study- Company: Founded in 1950, Dunkin’ Donuts has more than 8,800 restaurants in 31 countries, making it the largest coffee and baked goods chain in the world. It has also earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. Challenge: : Challenge: Dunkin’ Donuts views social media as an opportunity to create a more engaging connection with its brand-passionate customers. This has translated into an impressive Facebook Fan base that regularly interacts with the brand. In July 2009, the company launched one such promotion to hype its availability of frozen beverages as a cool summer thirst quencher and to generate awareness of a limited-time value pricing of $1.99 for its 16-ounce Coolatta frozen beverage. campaign: campaign That promotion, called “Keep it Coolatta Daily Giveaway,” ran for 20 days. To participate, Fans had to: 1) Purchase any Coolatta product (promotion instructions publicized the $1.99 value pricing and provided a link for locating a store) 2) Snap a photo of themselves with the product; post that photo to the Dunkin’ Donuts Fan Page Wall with the caption“# CoolattaGiveaway ”; and also use that photo for their own profile picture. Results: : Results: The contest generated 140 unique qualified submissions. It’s difficult to pinpoint the exact contribution of this promotion to Coolatta sales during the contest period because other related marketing initiatives were running at the same time. Still, the company noted that Coolatta sales and Vanilla Bean Coolatta sales were very strong. The Facebook promotion was a valuable component of the overall marketing mix. In addition, given the success of this promotion and its popularity among Fans,the company has continued to maintain the “Fan of the week” concept. Business Lessons Learned : Business Lessons Learned Give fans a means to show off their loyalties and reward them with bragging rights and prizes. Coach users on what to include in their posts. Put some thought into the length of your contest promotion. It’s important that it run long enough for plenty of people to get engaged. Strike a balance between ease of participating and level of engagement in contests and other promotions. Thus…facebook can help you..: Thus… facebook can help you.. Increase Awareness and reach of your business. Target distinct markets. Promote new products. Forge Customer relationships. PowerPoint Presentation: Thank you

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