Published on March 12, 2014
FACEBOOK MARKETING STRATEGIES Section 6 Three Sixty Academy
In this lecture we will cover: ◦ Fans ◦ Events ◦ Contests ◦ Ads ◦ Share ◦ QR Codes ◦ Collaboration ◦ Ongoing
Fans and Events Fans ◦ Feature a fan of the month ◦ Ask questions of your fans ◦ Do market research ◦ Ask for fan content ◦ Ask fans to share your content ◦ Ask fans to share on same day ◦ Ask for their biggest challenge Events ◦ Debut a product launch ◦ Throw an online party ◦ Stream a press conference ◦ Stream a panel webinar ◦ Guest post on other pages ◦ Host a scavenger hunt ◦ Coordinate a joint challenge ◦ Add a media room
Contests and Ads Contests ◦ Awards a prize to fans who share ◦ Integrate contest on all social platforms ◦ Host a joint contest ◦ Crowdsource new product ideas ◦ Crowdsource content and videos ◦ Host a reality TV type competition ◦ Issue a fan challenge ◦ Hold a favourite things contest Ads ◦ Ask a question ◦ Include a person’s photo ◦ Add a call to action ◦ Target your ad to interests and likes ◦ Local? Target geographically ◦ Ad clicks link to custom landing tab ◦ Advertise an event ◦ Include a video in the ad
Share and QR Codes Share ◦ Reward fans who tag your business ◦ Link to an article, video or resource ◦ Give away a checklist ◦ Offer a fan contest for sharing ◦ Sponsor contest for charity: Pepsi ◦ Add a like box to your website ◦ Host a video contest ◦ Ask face to face contacts to share QR Codes ◦ Display on trade show signage ◦ Link to page with product line ◦ Show product options ◦ Link to your website URL ◦ Map to store location ◦ Link to welcome video ◦ Display custom landing tab ◦ Take buyers to virtual tour ◦ Use on product packaging
Collaboration and Ongoing Collaboration ◦ Guest post on clients page ◦ Review colleagues product ◦ Host a panel chat ◦ Joint contest and giveaways ◦ Host a facebook shop hop ◦ Use featured likes ◦ QR Code link to joint info ◦ Host a blog tour and integrate it Ongoing ◦ Offer coupons for fans only ◦ Display QR Code on profile photo ◦ Ask how you’re doing ◦ Host a photo contest ◦ Use profile strip to display specials ◦ Share, share, share ◦ Hold a monthly contest ◦ Add special events to your page
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