Facebook Marketing Intelligence

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Information about Facebook Marketing Intelligence
Social Media

Published on March 14, 2014

Author: GuidoPicus

Source: slideshare.net


Social Marketing Intelligence® gives you access to users "likes", "interests" and demographic data contained within Facebook. It scans thousands of users' profiles and your competitors' pages to identify new audiences.


THE HUGE FACEBOOK OPPORTUNITY With 1.2 Billion users, Facebook is a marketing goldmine. Users tell you what they “like”. They reveal crucial information about their preferences in music, food, travel, cars, brands and more. They tell you the brands they like and even what products they’re “interested” in. It’s a marketer’s dream. What if you could datamine thousands of “Likes”, “Interests” and demographic information, create segments and know exactly who you are talking to so you can target and sell to them most relevantly and persuasively? Now you can... Expandeer.com: Facebook Customer Profiling and Audience Segmentation

THE ART OF KNOWING Users’ “Likes”, “Interests” and demographic data is vast and ever growing and is readily available on Facebook. The challenge is: how do you extract it, organize it into meaningful groups and turn all this data into actionable insights? Demographics Age Gender City/Country Language Marital Status Education Job Hometown Likes Places & Interests Companies/brands News Books Movies Television Sports Going out Restaurants Clubs/Bars/Cafes Sports venues Attractions Shopping Entertainment Hotels Expandeer.com: Facebook Customer Profiling and Audience Segmentation

FIND AUDIENCES YOU DIDN’T KNOW EXISTED 1. Scan users’ profiles and gather their “likes”, “interests” and demographic data (location, gender, education, job title and more) 2. Scan your competitors’ pages and gather shopping and brand preferences about their fans. 3. Organize the data and identify buying trends, consumer patterns and lifestyle behavior to inform your marketing decisions. Expandeer.com: Facebook Customer Profiling and Audience Segmentation Our proprietary Social Marketing Intelligence© service will enable you to do three things:

HOW CAN SOCIAL BIG DATA HELP YOU? Answer questions such as: Expandeer.com: Facebook Customer Profiling and Audience Segmentation What are my Facebook prospects interested in? I’m launching a new product, where I can find new customers and how should I talk to them? I’ve been advertising on Facebook with decreasing returns, where I can find new, untapped customer segments? How do we reach our most desired and right audience both on and off Facebook?

WHAT DOES THIS MEAN TO YOU? 1.  Target new Facebook users whose Likes, Interests and demographic data indicates a likelihood to respond to your offers and messages. 2.  Instead of defining segments in advance (by guessing their interests and preferences in Facebook) and then advertising to them, let the users identify themselves. 3.  Identify and find new audiences you didn’t know existed. 4.  Gain detailed consumer insights for better customer acquisition, marketing planning, media strategy and content marketing. Expandeer.com: Facebook Customer Profiling and Audience Segmentation

INTERESTED? Talk to us today: guido.picus@expandeer.com Expandeer.com: Facebook Customer Profiling and Audience Segmentation Find out how forward-thinking companies are benefitting from Social Marketing Intelligence©

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