Published on March 14, 2014
UNLOCK THE BIG DATA ABOUT YOUR FACEBOOK USERS CUSTOMER PROFILING AND AUDIENCE SEGMENTATION By Expandeer.com Pages 7. Time to read 2min
THE HUGE FACEBOOK OPPORTUNITY With 1.2 Billion users, Facebook is a marketing goldmine. Users tell you what they “like”. They reveal crucial information about their preferences in music, food, travel, cars, brands and more. They tell you the brands they like and even what products they’re “interested” in. It’s a marketer’s dream. What if you could datamine thousands of “Likes”, “Interests” and demographic information, create segments and know exactly who you are talking to so you can target and sell to them most relevantly and persuasively? Now you can... Expandeer.com: Facebook Customer Profiling and Audience Segmentation
THE ART OF KNOWING Users’ “Likes”, “Interests” and demographic data is vast and ever growing and is readily available on Facebook. The challenge is: how do you extract it, organize it into meaningful groups and turn all this data into actionable insights? Demographics Age Gender City/Country Language Marital Status Education Job Hometown Likes Places & Interests Companies/brands News Books Movies Television Sports Going out Restaurants Clubs/Bars/Cafes Sports venues Attractions Shopping Entertainment Hotels Expandeer.com: Facebook Customer Profiling and Audience Segmentation
FIND AUDIENCES YOU DIDN’T KNOW EXISTED 1. Scan users’ proﬁles and gather their “likes”, “interests” and demographic data (location, gender, education, job title and more) 2. Scan your competitors’ pages and gather shopping and brand preferences about their fans. 3. Organize the data and identify buying trends, consumer patterns and lifestyle behavior to inform your marketing decisions. Expandeer.com: Facebook Customer Profiling and Audience Segmentation Our proprietary Social Marketing Intelligence© service will enable you to do three things:
HOW CAN SOCIAL BIG DATA HELP YOU? Answer questions such as: Expandeer.com: Facebook Customer Profiling and Audience Segmentation What are my Facebook prospects interested in? I’m launching a new product, where I can ﬁnd new customers and how should I talk to them? I’ve been advertising on Facebook with decreasing returns, where I can ﬁnd new, untapped customer segments? How do we reach our most desired and right audience both on and off Facebook?
WHAT DOES THIS MEAN TO YOU? 1. Target new Facebook users whose Likes, Interests and demographic data indicates a likelihood to respond to your offers and messages. 2. Instead of deﬁning segments in advance (by guessing their interests and preferences in Facebook) and then advertising to them, let the users identify themselves. 3. Identify and ﬁnd new audiences you didn’t know existed. 4. Gain detailed consumer insights for better customer acquisition, marketing planning, media strategy and content marketing. Expandeer.com: Facebook Customer Profiling and Audience Segmentation
INTERESTED? Talk to us today: firstname.lastname@example.org Expandeer.com: Facebook Customer Profiling and Audience Segmentation Find out how forward-thinking companies are beneﬁtting from Social Marketing Intelligence©
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