Facebook for Educators

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Information about Facebook for Educators

Published on April 14, 2008

Author: ilaurie

Source: slideshare.net

Description

Presentation delivered at TechEd '08 in Ontario, California.

Facebook 101: What Every Educator Should Know Laurie M. Bridges, Business & Economics Librarian Oregon State University, blog: infodoodads.com

Should college and university faculty and staff be there??

Should college and university faculty and staff

be there??

Why should educators care? Popularity of the website Serving generation Y (now and in the future) Social aspects of information sharing Organization of information Outreach opportunities Advertising opportunities Virtual networking with faculty, staff, librarians, other educators, etc.

Popularity of the website

Serving generation Y (now and in the future)

Social aspects of information sharing

Organization of information

Outreach opportunities

Advertising opportunities

Virtual networking with faculty, staff, librarians, other educators, etc.

It’s Popular! Facebook is the most popular website for young adults age 18-24. More popular than Google. (Anderson Analytics 2007) Flickr: Scott Beale/Laughing Squid

Facebook is the most popular website for young adults age 18-24. More popular than Google. (Anderson Analytics 2007)

Top 10 Websites

Social Networking More Popular Among Women (18-24)

More Stats Over 58 million active users and more than 1/2 of them return daily (Facebook) 85% of college/university students have a Facebook account (Facebook) Facebook is the 5 th most popular website in the U.S. (Alexa, March ‘08) Flickr: castortroy520

Over 58 million active users and more than 1/2 of them return daily (Facebook)

85% of college/university students have a Facebook account (Facebook)

Facebook is the 5 th most popular website in the U.S. (Alexa, March ‘08)

Social Networking & Teens 55% of all teens, age 12-17, use online social networking sites (Pew/Internet, 2007) For girls social networking sites are places to reinforce pre-existing friendships (Pew/Internet 2007) For boys social networking sites are places to maintain contact with friends and make new friends; older boys use social networking sites to flirt (Pew/Internet, 2007) flickr: Feuillu

55% of all teens, age 12-17, use online social networking sites (Pew/Internet, 2007)

For girls social networking sites are places to reinforce pre-existing friendships (Pew/Internet 2007)

For boys social networking sites are places to maintain contact with friends and make new friends; older boys use social networking sites to flirt (Pew/Internet, 2007)

Growth & Reach Members, features, updates May 24 Sept. Feb. ‘04

Members, features, updates

Facebook Usage Average user spends 20 minutes on Facebook per visit (Facebook) Average user visits 32 pages per visit (Alexa) Most Common Activities* (Freiert, 2007) Browsing Profiles Interacting with Applications Browsing Pictures *based on visits per month and time per visit

Average user spends 20 minutes on Facebook per visit (Facebook)

Average user visits 32 pages per visit (Alexa)

Most Common Activities* (Freiert, 2007)

Browsing Profiles

Interacting with Applications

Browsing Pictures

*based on visits per month and time per visit

What is Facebook?

Why Do People Use Facebook? Keep in touch Network Make friends Date Reinforce relationships Etc. Flickr: james barnes

Keep in touch

Network

Make friends

Date

Reinforce

relationships

Etc.

Homepage (News Feed) Flickr : Geek&Poke

What’s in a Profile?

Cont.

Cont.

Applications

Applications

Applications – Most Active Users Fun Wall (2,146,258 daily active users) Super Wall (2,130,285 …) Top Friends (1,971,734 …) Movies (1,193,392 daily …) Bumper Sticker (947,289 …) Scrabulous (669,245 …) SuperPoke (621,245 …) Texas HoldEm Poker (609,416 …)

Fun Wall (2,146,258 daily active users)

Super Wall (2,130,285 …)

Top Friends (1,971,734 …)

Movies (1,193,392 daily …)

Bumper Sticker (947,289 …)

Scrabulous (669,245 …)

SuperPoke (621,245 …)

Texas HoldEm Poker (609,416 …)

Applications for Education Rate My Professors (337 daily active users) WorldCat (45 daily active users) Typing Speed (12,342 daily active users)

Rate My Professors (337 daily active users)

WorldCat (45 daily active users)

Typing Speed (12,342 daily active users)

Applications for Education Study Groups Admissions Applications Class Schedules

Study Groups

Admissions Applications

Class Schedules

Groups & Pages

Groups & Pages

Groups vs. Pages No updates No applications No usage stats Updates directly to user news feed Can add many applications Usage stats including visitors per day

No updates

No applications

No usage stats

Updates directly to user news feed

Can add many applications

Usage stats including visitors per day

Facebook Pages 164 Fans (after 6 months) Promoted on catalog’s blog and library website

164 Fans (after 6 months)

Promoted on catalog’s blog and library website

Facebook Pages Charles B. Phillips Library, Aurora University Over 100 fans Promotion: each new Fan entered to win two Phantom of the Opera Tickets

Charles B. Phillips Library, Aurora University

Over 100 fans

Promotion: each new Fan entered to win two Phantom of the Opera Tickets

University/College Pages University of Michigan Ferris State Georgetown Union Stanford University of Surrey University of London Carnegie Mellon Don’t forget: Alumni Pages!

University of Michigan

Ferris State

Georgetown

Union

Stanford

University of Surrey

University of London

Carnegie Mellon

Don’t forget: Alumni Pages!

Facebook Pages Stats

Advertising

Advertising on Facebook UNC Chapel Hill – Focus Group Recruitment University of Calgary – Increase usage of ebrary and Refworks

Buying an Ad CPM Set the price for 1,000 views CPC Set the price per click Go to the bottom of any Facebook webpage and click the Advertisers link. Create ad and tell Facebook when to run it and who to target Pay for the ad (credit card)

CPM

Set the price for 1,000 views

CPC

Set the price per click

Cont.

Events (collaboration is key)

Lingo Facebook Me/Friend Me Poke Wall

Facebook Me/Friend Me

Poke

Wall

Questions?? Slideshow: www.slideshare.net/ilaurie

Questions??

Slideshow: www.slideshare.net/ilaurie

References Freiert, Max. “14 Million people interacted with Facebook Applications in August.” Compete.com. Sep 11, 2007. http://blog.compete.com/2007/09/14/facebook-activity-breakdown-application/ Anderson Analytics, 2007: http://www.marketingcharts.com/interactive/college-students-facebook-top-site-social-networking-really-hot-1914/ Facebook Stats: http://facebook.com/press/info.php?statistics Alexa: http://alexa.com/ Pew/Internet 2007: http://www.pewinternet.org/PPF/r/230/report_display.asp

Freiert, Max. “14 Million people interacted with Facebook Applications in August.” Compete.com. Sep 11, 2007. http://blog.compete.com/2007/09/14/facebook-activity-breakdown-application/

Anderson Analytics, 2007: http://www.marketingcharts.com/interactive/college-students-facebook-top-site-social-networking-really-hot-1914/

Facebook Stats: http://facebook.com/press/info.php?statistics

Alexa: http://alexa.com/

Pew/Internet 2007: http://www.pewinternet.org/PPF/r/230/report_display.asp

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