Facebook for Business 101

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Information about Facebook for Business 101
How-to & DIY

Published on March 11, 2014

Author: ideasandrew

Source: slideshare.net



for Business 101 Registration and Enquiries: Shirlin Lee 6827 6920 or 6827 6927 or email: shirlin_lee@snef.org.sg Course dates in 2014: 31 Mar, 30 Apr Course fees: $321 (SNEF member) $406.60 (SNEF Affiliate member) $428 (Non-member) All Course Fees are inclusive of 7% GST. Note: • Payment is required to be made to SNEF before course commencement. • Confirmation will be sent via email to contact person 1 week before course commencement. • No refunds for cancellation allowed but replacement accepted. • Cancellation received less than 7 working days will be charged 25% administration fee; less than 3 working days will be charged full fee. • Full fee will be imposed if participant is absent from workshop. • SNEF reserves the right to cancel, modify or postpone the course. Hurry Register Online Now at www.sgemployers.com To search for course title, click on <Training>  <> Venue: SNEF Training Institute 19 Tanglin Road, Tanglin Shopping Centre #10-01, S(247909) Facebook has more than 1.2 billion users and has impacted the world by connecting brands to customers through sharing of information. Facebook can help business to drive in-store sales, increase online sales, launch a new product, build awareness and even promote your mobile app. This is a highly practical course. It will cover the basic of creating Facebook pages, creating online advertisement, offers and how to grow your fan base. By the end of this course the delegates will be able to:  Maintain Facebook pages after its creation  Leverage on Facebook online services to reach out to more customers  Increase productivity by planning and schedule important content Who should attend? Anyone who is online savvy (Beginners & Intermediate) Singapore National Employers Federation 19 Tanglin Road #10-01/07 Tanglin Shopping Centre Singapore 247909 Tel: 6827 6927 Fax: 6827 6803 Outline In this highly practical course; participants will learn:  Introduction to Facebook pages  Creating compelling content for Facebook  Creating target advertisement  Increasing your Facebook presence  How to draw intelligence from Facebook Insights Trainer: Andrew Chow is a Social Media & Public Relations Strategist, Certified Life Coach, Entrepreneur, Speaker and Author in Singapore. Andrew has spoken in many conferences to business leaders of Asia (China, Vietnam, India, Thailand, Malaysia) and civil servants in Middle East and North Africa region. His insights on Social Media Strategy, Media Management and Personal Branding have made his a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker. He is known to be engaging, interactive, thought-provoking and persuasive in his delivery of talks and facilitation sessions. He has inspired many business leaders to adopt his approach towards effective presentation. Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is fondly called "ideasandrew" in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. Currently, Andrew is a Professional Member in the Asia Professional Speakers - Singapore (APSS) and also serve as its President from 2012-2013. Gain competitive advantages to Facebook pages • The difference between Pages, Profiles and Groups • 7 components you need for an engaging page • Overview of 10 successful pages on Facebook Creating compelling content for Facebook • Creating the Facebook personality • Format versus Formula • Cracking the social sharing code Creating target advertisement • Target advertising • Offering deals • Call for Action Increasing your Facebook presence • The art of invitation • The science of integration • The 4 rules of timing How to draw intelligence from Facebook Insights • How to read customer online behaviour • How to measure engagement

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