Facebook - Beyond Joining - Make it Work for You!

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Information about Facebook - Beyond Joining - Make it Work for You!
Technology

Published on November 20, 2009

Author: thecircuit

Source: slideshare.net

Description

The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009

Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.

Facebook Marketing Making it Work Krista Neher Company: www.bootcampdigital.com Blog: www.themarketess.com Email: krista@themarketess.com Twitter: @kristaneher @bootcampdigital

About Me….. 5+ Years at P&G in Marketing and Finance 2 Years at Internet Startup Now… Marketing Training and Consulting Digital Strategy Social Media Training Consulting Agency

5+ Years at P&G in Marketing and Finance

2 Years at Internet Startup

Now… Marketing Training and Consulting

Digital Strategy

Social Media

Training

Consulting

Agency

Agenda Why Facebook? Principles for Engagement Marketing Techniques Fan Pages Groups Events Ads Apps

Why Facebook?

Principles for Engagement

Marketing Techniques

Fan Pages

Groups

Events

Ads

Apps

The #1 Social Media network in the world

Facebook Growth 300 million active users 50% login every day The fastest growing demographic: 35 years old and older

300 million active users

50% login every day

The fastest growing demographic:

35 years old and older

Facebook Engagement Average user has 130 friends on the site More than 8 billion minutes are spent on Facebook each day (worldwide) More than 45 million status updates each day More than 10 million users become fans of Pages each day

Average user has 130 friends on the site

More than 8 billion minutes are spent on Facebook each day (worldwide)

More than 45 million status updates each day

More than 10 million users become fans of Pages each day

Facebook Applications More than 2 billion photos uploaded to the site each month More than 14 million videos uploaded each month More than 2 billion pieces of content each week More than 3 million events created each month More than 45 million active user groups exist on the site

More than 2 billion photos uploaded to the site each month

More than 14 million videos uploaded each month

More than 2 billion pieces of content each week

More than 3 million events created each month

More than 45 million active user groups exist on the site

Rules of Engagement

1. Don’t be a dirty spammer

2. Real world networking principles still apply

3. Give people something of value

4. Know your target audience

5. Focus on business value not activity

 

When is the last time you visited a fan page?

Build a content plan covering who, what and when.

Include photos and videos .

 

Be a resource for questions.

Provide unique value to your fans.

Run a contest to engage and reward your fans.

 

Integrate with offline campaigns.

Use insights to track, monitor and improve.

Remember to keep your participation relevant to the subject and audience.

 

Create a group about something people are passionate about.

Participate in groups related to your product or industry.

 

 

Facebook Ads

 

 

Build an App

Questions? Special Offer 20% off any training course with coupon code “secret” Twitter Facebook Social Media 101 Social Media Marketing Building a personal Brand www.bootcampdigital.com/training

Special Offer

20% off any training course with coupon code “secret”

Twitter

Facebook

Social Media 101

Social Media Marketing

Building a personal Brand

www.bootcampdigital.com/training

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