Published on May 16, 2013
FACEBOOKBEST PRACTICES FOR REHAB THERAPISTS © 2013 WebPT, Inc. webpt.com | 866.221.1870
BASIC RULES 10 Simple Rules for Success!
1 USE IMAGES
2 Get a KILLER Cover Photo
Your cover photo is the first thing people see when they visit your page. What does it say about you? Use vibrant, creative imagery to make the best first impression. Try to capture the spirit of your brand and strive to captivate your audience. You can change your cover photo as often as you like, so feel free to highlight your latest deals and promotions. Remember, first impressions matter. Make yours a great one!
Establish your VOICE Think about how you can become a trusted resource on Facebook. Are you dishing professional advice to therapists, promoting your services to patients, or (we recommend) a little bit of both, and then some? 3
Know Your audience4
Who's paying attention to you?
Check out your page insights to get the scoop on who's viewing your page and how. Knowing the age, gender, and location of your fans will help you stay relevant when you address them. See which of your posts receive the most likes, shares, and comments to understand what resonates with your audience. Know your fans and get some insight into what they like, so you can post the kind of content they want and enjoy.
HIGHLIGHT your best posts You'll draw even more attention to an already popular post!
your best posts to the of your PAGE PIN TOP You'll get even more likes, shares, and comments!
6 Respond to comments promptly
You can't hide from your customers on Facebook, so RESPOND in a way that best represents YOU & YOUR BRAND.
spread the word 7
Don't miss an opportunity to tell your existing and potential new clients to find you on Facebook. Mention your Facebook page when speaking with clients on the phone or in person. Include your Facebook URL in your email signature and encourage contacts to "like" your page. Promote your Facebook page on any other social media site you are already using, like Twitter or Google+. Don't get obsessed with having the most fans, but make the most of having the ones you got.
Posting to Facebook is free and you can post as much as you like, but that doesn't mean anyone is seeing your message. If you have a marketing budget, use a portion of that money to promote your Facebook page. By promoting your page, you can increase the number of fans who like your page or get more likes, shares, and comments on your posts. Use the pay-per-click option, so you only spend money when people click on your post or like your page. You don't have to pay to get exposure on Facebook, but it helps. A LOT.
comment, like, and share great things posted by your fans and peers. It's a good way to SUPPORT the profession and show that you are a genuine part of the community.
Be ORIGINAL 10 10 10 Be a leader Build credibility by becoming a go-to resource for your followers. It's the first step to becoming a thought leader in your industry.
For a more serious discussion on thought leadership
Download Beyond the Social Media Standard Whitepaper (by clicking right here)
What Next? Follow us on Twitter: Like us on Facebook: Connect on LinkedIn: @WebPT Facebook.com/WebPT Linkedin.com/company/webpt Guess What Else? MORE SLIDES (this is a link) Check out our blog: WebPT.com/resources/blog
Want More? Top 10 Blog Posts on Using Social to Market Your Practice (you can click on this one, too) WebPT believes in empowering the rehab community to achieve greatness in therapy practice. That’s why we created an intuitive, web-based electronic medical record software and combined it with exceptional, comprehensive practice management services. WebPT gives therapists peace of mind, so they can get back to what truly matters—their patients.
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