Facebook Ads Ecom Campaign structure

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Information about Facebook Ads Ecom Campaign structure

Published on June 16, 2019

Author: RileySeaburg

Source: slideshare.net

1. Facebook Ad Campaign Structure

2. Ad Sets Exclusion Optimization Ad set creatives Ad set 1 Interests, demographic info, etc. 4, 3, 2, and PURCHASE 1. Optimize towards conversion › FB Pixel event: PURCHASE — 2. Monitor progress and adjust after 7 days Ad set 2 High Value “Super” Lookalike on Purchase (pixel data) 4, 3, and PURCHASE Ad set 3 High Value Lookalike on Purchase (CRM data) 4 and PURCHASE Ad set 4 Lookalike on Video Views or Instagram Engagement PURCHASE Campaign 1 — Objective : Conversions PROSPECTING Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3

3. Ad Sets Exclusion Optimization Ad set creatives Ad set 5 Broad Audiences PURCHASE 1. Optimize towards conversion › FB Pixel event: PURCHASE 2. Monitor progress and adjust after 7 days Campaign 2 — Objective : Catalog Sales PROSPECTING Ad 1 Ad 2 Ad 3

4. Ad Sets Exclusion Optimization Ad set creatives Ad set 1 Past 180 Website Visitors AND 3+ Page Views 2, 3, 6, and PURCHASE 1. Optimize towards conversion › FB Pixel event: PURCHASE — 2. Monitor progress and adjust after 7 days Ad set 2 Video View Custom Audience 3 and PURCHASE Ad set 3 Checkout Initiated PURCHASE Campaign 3 — Objective : Conversions RETARGETING Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3

5. Ad Sets Exclusion Optimization Ad set creatives Ad set 4 View or Add To Cart - 30 Days PURCHASE 1. Optimize towards conversion › FB Pixel event: PURCHASE — 2. Monitor progress and adjust after 7 days Ad set 5 View or Add to Cart - 60 Days 4 and PURCHASE Ad set 6 Add to Cart - 180 Days 4, 5, and PURCHASE Campaign 4 — Objective : Catalog Sales RETARGETING Ad 1 Ad 2 Carous el Catalo g Ad 1 Ad 2 Carous el Catalo g Ad 1 Ad 2 Carous el Catalo g

6. Thank you

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