Published on March 14, 2014
50 and Learn drive how using sales to digital build marketing over advocates to countries techniques . @fabmol@fabmol
Orders from 55 Countries 250K Unique Visitors 800K Page Views FUNKY REACH OCT 15 - DEC 21
Advocates Word of Mouth Celebs Planning Mobile Social Media Email Support Online/ Ofﬂine Strategy
Planning Content Budget Schedule
COMBINE ONLINE & OFFLINE STRATEGY
Use interactive displays to bring ofﬂine people online
5146 PHOTOS 806K IMPRESSIONS 57K PICTURE INTERACTIONS 5 WEEKS WITHVON BISMARK
WORD OF MOUTH TRAVELS 1ST CLASS
1 4 7 10 13 Maximum linear order referral of each sale in 60 day campaign 13 7 Quicker shipping times result in each order having a greater potential to bring in more organic referral sales 2012 2013
177% 189% 300% 188% 246% 588%
• Shipping • ResponseTime SPEED IS KING
No excuses for not replying to questions.
Quality content grows organically
Use Email to Supercharge your Facebook & twitter posts
57% OF VISITS ARE FROM TABLET + MOBILE
Oct - Dec Site Sources (2013 v 2012) Views Revenue Mobile 108% 74% Tablet 178% 70% Desktop 6% -14%
Don’t contact the celeb, contact the celebs personnel
The Celeb Trainer PA Stylist Hair Make Up Family Agent X
• 61K Retweets • 82K Favorites
KEYTAKE AWAYS • Speed up your shipping • Speed up your responses • Quality content • Mobile/tablet friendly • Inspector gadget mode
THANKYOU @fabmol @xmasjumpers
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