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Eyetracking Msis 2007

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Information about Eyetracking Msis 2007

Published on January 7, 2009

Author: annegrete

Source: slideshare.net

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Experiences Using the Eye Tracking Method to Test Web Site Usability MSIS, 8-10 May 2007 Annegrete Wulff Statistics Denmark [email_address]

Who visits the web site? 260,000 visitors monthly 50 % adult students 25 % first time users

260,000 visitors monthly

50 % adult students

25 % first time users

Collecting information on usability Direct, simultaneous Indirect, reflective Highly structured Unstructured Participant observation Formal interviews Spontaneous observations Planned observations, Usability, think aloud Eye tracking Surveys, open questions Surveys closed questions Hot line support Feed back from users Open interview

The Set up Test common actions on our web site Test persons among typical users Design 10 tasks Define criteria for success Conclude on alternatives

Test common actions on our web site

Test persons among typical users

Design 10 tasks

Define criteria for success

Conclude on alternatives

Equipment Equipment built into a monitor Web camera and infra light sources Measure eye movements and transforms them to what the users see

Equipment built into a monitor

Web camera and infra light sources

Measure eye movements and transforms them to what the users see

Method Test leader introduces the tasks Task 1 Solving task 1 Interview Task 2 Solving task 2 Interview ……

Test leader introduces the tasks

Task 1

Solving task 1

Interview

Task 2

Solving task 2

Interview

……

Task 1 Find information on municipalies AA A B

Results 1 4:24 1:31 Task 10 2:59 1:07 Task 9 2:50 0:28 Task 8 1 3:30 1:22 Task 7 3:47 0:57 Task 6 3 4:28 0:29 Task 5 3:10 0:34 Task 4 4:03 0:29 Task 3 0:53 0:17 Task 2 1 1:35 0:32 Task 1 Gave up Maximum Minimum Time in minutes:seconds

Task 1 Municipality information Municipality info Site map Find your way Municipality info

Task 3 – Search results

Task 6 Swedish citizens in Denmark Population

Evaluation of the method Observation + think aloud Eye tracking + follow up interview combined with think aloud documentation overview sharing of results

Observation + think aloud

Eye tracking + follow up interview

combined with think aloud

documentation

overview

sharing of results

Lessons learned Left side column too compact Consider structure by subject areas Meaningful lables on all links Right side column hardly noticed Help information not noticed Logo in upper left side not noticed Text lines too long Differences more important than similarities

Left side column too compact

Consider structure by subject areas

Meaningful lables on all links

Right side column hardly noticed

Help information not noticed

Logo in upper left side not noticed

Text lines too long

Differences more important than similarities

Demo Examples of recorded user activity: Task 1 Task 6

Examples of recorded user activity:

Task 1

Task 6

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