Eye tracking in User Experience Design - Creating Effective Web Content

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Information about Eye tracking in User Experience Design - Creating Effective Web Content
Design

Published on October 21, 2014

Author: ianeverdell

Source: slideshare.net

Description

The success of your user experience is highly dependent on the content you create.

Learn how humans look for information, how we read, how we read online, and how you can write and design content to be as effective as possible.

Presentation based on Chapter 7, "Web Content", from the book "Eye Tracking in User Experience Design". Presented at the "Eye Tracking in User Experience Design" conference in Washington, D.C., October 2014.

1. @ianeverdell | #etux2014 EYE TRACKING WEB CONTENT

2. @ianeverdell | #etux2014 INFORMATION FORAGING

3. @ianeverdell | #etux2014 HOW DO WE READ?

4. @ianeverdell | #etux2014

5. @ianeverdell | #etux2014 HOW DO WE READ ONLINE?

6. @ianeverdell | #etux2014

7. @ianeverdell | #etux2014

8. @ianeverdell | #etux2014 WE DON’T* *Unless something catches our attention

9. @ianeverdell | #etux2014

10. @ianeverdell | #etux2014

11. @ianeverdell | #etux2014

12. @ianeverdell | #etux2014 FOR THE WAY WE READ WRITE & DESIGN

13. @ianeverdell | #etux2014 FOR THE WAY WE READ WRITE & DESIGN

14. @ianeverdell | #etux2014 Problem Lit Review Considerations Methods and results Tables, graphs, and charts Conclusions and recommendations

15. @ianeverdell | #etux2014 Conclusion Supporting info, tables, and graphs Results and methodology Background info Considerations Lit review

16. @ianeverdell | #etux2014 Conclusion Supporting info, tables, and graphs Results and methodology Background info Considerations Lit review

17. @ianeverdell | #etux2014

18. @ianeverdell | #etux2014 WRITE & DESIGN FOR THE WAY WE READ

19. @ianeverdell | #etux2014

20. @ianeverdell | #etux2014 NUMERALS FONTS LINE METRICS COLORS & CONTRAST EMPHASIS

21. @ianeverdell | #etux2014

22. @ianeverdell | #etux2014 QUESTIONS? @IANEVERDELL IAN.EVERDELL@MEDIATIVE.COM

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