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Entertainment

Published on November 20, 2007

Author: Olivier

Source: authorstream.com

EXTERNAL ENVIRONMENT:  EXTERNAL ENVIRONMENT INDUSTRY, MARKETS COMPETITION ECONOMY LEGAL, POLITICAL, SOCIAL INDUSTRY, MARKETS:  INDUSTRY, MARKETS CUSTOMER/CONSUMER WHO WHERE (AREA, COUNTRY) WANTS, NEEDS BUYING BEHAVIOR BUYER POWER RELATIONSHIPS/ALLIANCES INDUSTRY, MARKETS (CONT’D):  INDUSTRY, MARKETS (CONT’D) MARKET SIZE, TRENDS SUBSTITUTES DISTRIBUTION SYSTEM STAGE, PRODUCT LIFE CYCLE INDUSTRY, MARKETS (CONT’D):  INDUSTRY, MARKETS (CONT’D) STAGE, INDUSTRY LIFE CYCLE FRAGMENTED CONSOLIDATED TECHNOLOGY AS THE PRODUCT SUPPLIERS POWER RELATIONSHIPS/ALLIANCES COMPETITION:  COMPETITION NATURE OF WHO, WHERE STRATEGY ADVANTAGES - SUSTAINABLE DISADVANTAGES COMPETITION (CONT’D):  COMPETITION (CONT’D) RIVALRY ENTRANTS, EXITS SUBSTITUTES Slide7:  Industry Map / Strategic Groups High Low Few Many Price/Quality Number of Market Segments Served General Motors Ford Chrysler Nissan Toyota Honda VW Mercedes Jaguar BMW Hyundai Yugo Slide8:  Strategic Groups Candlelight Dining Fast Food Atmosphere Average Gourmet Quality of Food Unoccupied Product Space Strategic Group Map:  Strategic Group Map Price 18 17  16 Co B 15  14  Co D 13 Co A  12 Co C 11 10 Q3 Q2 Q1 Quality (1=highest) What is the strategy? Is the strategy “right?” ECONOMY:  ECONOMY EFFECTS ON DEMAND EXCHANGE RATES EMPLOYMENT RATES INFLATION STABILITY LEGAL, POLITICAL, SOCIAL:  LEGAL, POLITICAL, SOCIAL LAWS, REGULATIONS VARY BY MARKET VARY BY COUNTRY ETHICS TRENDS IMPORT/EXPORT LAWS KEY SUCCESS FACTORS:  KEY SUCCESS FACTORS “ABSOLUTE” REQUIREMENTS Airlines: low unit cost Air delivery: worldwide dist.

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