Published on July 1, 2016
1. Exploring Your Marketing Universe: The Evolution of Content Marketing South Bay Association of REALTORS® June 2016 Gina Schreck - President, SocialKNX @GinaSchreck
2. In the Beginning…
3. We Got Connected And Never Looked Back @GinaSchreck
4. Google Gave Us Search in the Mid-Nineties @GinaSchreck
5. Apple Made Us SMART @GinaSchreck
6. W.W.W. Whatever information we want Wherever we are Whenever we want it @GinaSchreck
7. A New Star is Born
8. Digital Darwinism: When Technology is Advancing Faster Than People Can Keep Up @GinaSchreck
9. 1: 3 Will Be UnEmployable in the next 5 years Because they can’t (or won’t) evolve @GinaSchreck
10. “If you don’t cannibalize yourself, someone else will” ~ Steve Jobs @GinaSchreck
11. Strategy @GinaSchreck
12. • Understand & Define Your Consumers • Connect with Your Community • Provide Content They Want @GinaSchreck
14. Your Content Universe Starts with the Core
15. • I help young couples find and buy their first home • I help empower women going through a divorce or time of transition by helping them sell and buy a home • I help families find a home to support their luxury lifestyles • I help investors buy homes they will use as rental properties
16. List Your Possible Planets
17. • Tips Sheet- How to Stage Your Home • Tips Sheet- 25 Things for Greater Curb Appeal • Industry Reports • Neighborhood BEST OF Lists- Best Dog Parks-Best Hiking Trails- Best Shoe Repair – Best… • Video Tips- What you need to know about prequalifying- Tips for 1st Time Buyers (Your top FAQs)
18. Social Media Becomes the STARS!
19. 1. Create a graphic for each pdf or Lead Magnet 2. Set up LeadPages or have someone create a landing page to capture email and deliver the LM 3. Share the graphic on social with link to landing page 4. Follow Up
20. How Do You Find Them?
21. DIGITAL NATIVES are those 35 or younger. Don’t necessarily LOVE technology, but don’t know a world without it. @GinaSchreck
22. Digital Immigrants are those over 35 who have to decide whether to enter and embrace this new digital world or stay behind and become extinct @GinaSchreck
23. You Might Be a Digital Immigrant @GinaSchreck
24. Connect with Potential Clients (when appropriate) Follow Business Pages of Clients & Prospects Build Relationships @GinaSchreck
25. Use the Right Tools to save time and sanity @GinaSchreck
26. Hootsuite LeadPages SocialJukebox Facebook LIVE @GinaSchreck
27. Be Adventurous @GinaSchreck
28. Go Where No Man (or woman) Has Gone Before!
29. THANK YOU South Bay Association of REALTORS® Social Marketing Guidebook for REALTORS® Text: 33444 SBREALTORS
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